Kweli candelo uya kufumana uhlalutyo lwefemu yaseTaiwan Asus, inkampani eyimvelaphi ezinikele kakhulu ekuveliseni iibhodi zoomama zeekhompyuter, amakhadi egraphic kunye nezinye izixhobo hardware ukuba ukwazile ukukrola i-niche phakathi kwabo wayekhe wababonelela. Emuva kwi-2012, wangena kwintsimi yeefowuni zeselula kunye neetafile ngendlela enkulu. Umanyano lwayo noGoogle ukuzisa Nexus 7 iminyaka emibini ilandelelana ihlala yenye yezona zinto zibalulekileyo zenkampani.
Kodwa uAsus usete umkhwa ngeemveliso eziqaliswe phantsi kohlobo lwayo. Yayingomnye wabavelisi bokuqala ukubheja kwifomati ye-hybrid Android ngaphaya komgca transformer, isiphelo sayo esiphezulu, i-Infinity, yayiphakathi kwezona zibalaseleyo kwimarike iminyaka emininzi ngokulandelana, nangona ngaphandle kokufikelela ngokusemthethweni eSpeyin. Okwangoku, uthotho I-ZenPad y iphedi yememo gxila kwiinzame zenkampani kwiqonga leselula likaGoogle.
Into ethe yagqama, nangona kunjalo, esinye sezithembiso ezinkulu kweli candelo, iye yabonakala imfiliba kancinci, mhlawumbi ngenxa yokubeka emngciphekweni izixhobo ezifana IPadfone apho athe watyala imali eninzi kwaye wafumana iziphumo ezibi. Nangona kunjalo, ukunyuka kwamaqela nge 10 Windows ukubuyisela kwisitya sesilivere kunokukhonza iTaiwanese, ukuba banokudlala amaqhinga abo konke.
