Sony's mobile division haisi kuenda munguva yayo yakanakisisa, kuunganidza kurasikirwa kwekota mushure mekota uye kambani yeJapan inomanikidzwa kuita chiito kana ichida kudzokera kune nhamba dzakanaka muna 2015. Sezvakaita Samsung munguva pfupi yapfuura, vakazivisa chinangwa chavo chekuderedza nhamba. yemidziyo ichavhurwa gore rinouya.
Nhamba dzichangoburwa dzakaziviswa pachena maererano nemamiriro eSony hadzina kunaka zvachose. Mari yakarasikirwa nechikamu chenharembozha yaive 1.250 miriyoni emadhora muchikamu chekupedzisira uye zvinotarisirwa kuti panopera gore rezvemari kurasikirwa kwakawanda kunenge kwave kuda. 2.100 mamiriyoni emadhora. Kutengesa hakuna kuenda sezvaitarisirwa, kutaura zvazviri, kufanotaura kwekutanga, uko kwaifunga nezvemichina yemamiriyoni makumi mashanu akachekwa kaviri kusvika pamamiriyoni makumi mana nerimwe.
Zvinoenda pasina kutaura kuti mamiriro ezvinhu aya haagadzirike kwemakore mashoma anotevera uye hofori yeJapan yave kutofunga nezvematanho achave akakosha kuita kuti bhizinesi riite purofiti zvakare. Yekutanga countermeasure ichave yekudzikisa iyo catalog yemafoni zvishoma nezvishoma mumakore anotevera. Kunyangwe Sony isingasviki mazinga e Samsung yakazivisawo zano rakafanana Kubva muna 2015 zvichienda mberi, ikambani ine mukurumbira mukutanga kwemhando itsva, dzakawandisa zvichienderana nezviri kuitika.
Nemafoni matsva akawanda gore rega rega, zvakaoma kana zvisingaite kuti kambani itarise iyo imwe neimwe inoda, zvichitungamira kune kuwanda kwekutsoropodza kwekusiya michina isina kuvandudzwa nezvimwe zvakadaro. Mashoma emafoni emafoni zvinoreva kuti mumwe nemumwe wavo achave akangwarira. Muchiitiko ichi chitsva, vanotarisira kuti zvigadzirwa zviri nani zvinoshandura mukudzoka kune nhamba dzakanaka dzavasina kuwana kwenguva yakareba. Hongu, ivo vachafanira kuderedza zvishuvo zvavo zve kukura pamusika, sezvo kune mhando dzinouya dzichitsika kubva kumashure.
"Hatisi kufunga nezvemugove wemusika, asi nezve purofiti yepamusoro," akadaro. Hiroki totoki, mukuru weSony's mobile division, anotidaidza kusvika munaKurume, patichadzidza zvakawanda nezvechirongwa chavari kugadzira. Izvo zvikamu seExmor sensors yemakamera (ndivo vanonyanya kutengesa mhando dzemhando yepamusoro), vane mihoro yakawedzera 23% mumwedzi wapfuura, ivo vachatamba sezvazvaisagona kudaro, basa rakakosha. Apo, Isu takamirira Xperia Z4 uye Xperia Z4 Ultra yaizounzwa kuCES.