Kambani yekutsvagisa IHS yakaburitsa mushumo mutsva unofumura purofiti yeApple pane yega iPad Air 2, zvichibva pamutengo wemudziyo chidimbu nechidimbu uye mutengo wekutengesa. Pane zvinhu zvakati wandei zvakakonzera kuti kunyangwe kuve nekugadzira kunodhura dhora chete pamusoro peiyo iPad Air 2013, profit margin yaita diki zvishoma. Isu tinoputsa ruzivo rwese mumitsetse inotevera.
Mutengo wakafanana ne2013 iPad Air
Chinhu chekutanga chinobata pfungwa dze IHS report iyo pasina mubvunzo mutengo wechigadzirwa chekambani. Zvinoenderana nekuverenga kwavo, iyo yekupinda-level iPad Air 2 (WiFi-chete vhezheni uye 16GB yekuchengetedza iyo inotengesa nemadhora mazana mana nemakumi mapfumbamwe nemapfumbamwe) 275 madhora, dhora rinodarika iPad Air yegore rapfuura. Kana tikaenda kune yakanyanya kuzara sarudzo (vhezheni ine LTE yekubatanidza uye 128 GB yekuchengetedza), zvakare inodhura zvakanyanya (kutengesa kwe829 $), iyi nhamba inokwira kusvika $ 358.
Margins akaderedzwa
Zvinoita sezvisingabviri kuti nekusiyana uku kwemitengo-yemutengo purofiti yekambani yakaderedzwa, asi pane tsananguro. Hapana anoti ivo havasati vakwirisa, kuti ivo, asi ivo vakaderera pane zviitiko zvakapfuura. Kuti tizvinzwisise, tinotarisa modhi ine 16 GB yekuchengetedza uye iyo ine 128 GB. Kune Apple, mutsauko uyu mumutengo wemukati wekurangarira 50 madhora, iyo inoshandura ku $ 200 kune vashandisi vanotenga mudziyo. Asi isu tinofanirwa kurangarira kuti avo veCupertino vane yakabviswa 32GB sarudzo, uye naizvozvo, musiyano wakanga usati wasvika $ 300, 270 kuti ive chaiyo, sezvo nhanho imwe neimwe yakabhadharwa pamadhora makumi mapfumbamwe. Izvi zvakonzera kuti miganho pamidziyo ine huwandu hwepamusoro hutete. Apple's profit margin paPad Air 90 yadzikira zvishoma kusvika padanho re 45 kusvika 57 muzana zvichienderana nechishandiso, zvichienzaniswa neyekutanga yaive 45 kusvika 61 muzana.
Zvimwe zvinonakidza ruzivo
Iyo skrini ndiyo inonyanya kudhura chinhu chePad Air 2, ndeye 28% yemari yese. Yakagadzirwa neLG uye Samsung, yakangofanana neyekutanga iPad Air pamwe nekuwedzera kweiyo anti-reflective layer, iyo yakadzikisa kukosha kwayo kune iyo femu kubva pamadhora makumi mapfumbamwe kusvika makumi manomwe nemanomwe. Munhu ane chekuita neshumo anoti kamera yakangofanana neyatakaona mu iPhone 90 uye iPhone 77 Plus kunze kweiyo optical image stabilizer, saka mhedzisiro haifanirwe kunge yakanyanya kushata kupfuura iyo inowanikwa neiyo smartphone. uye phablet. Iwo maviri-kamera paki inodhura Apple nezve 11 madhora.
mabviro: Recode