Pakave nenguva shoma yekufungidzira kubva pazviratidzo zvekutanga zvezvitsva iPad de 128 GB kusvika apuro Yakazvisimbisa, zvisinei kuti, nguva isati yave kushayikwa kuti mubvunzo unosimbirira utange kutenderera pamwe chete nenhau: zvechii? Kuonekwa kubva kudivi reCupertino, zvisinei, mubvunzo ndewekuti nei? Vamwe vaongorori, zvisinei, vanoita sevanowana zvikonzero zvakanaka nei kambani yeapuro yafunga kuita danho iri uye vane zvakawanda zvekuita nedambudziko rinokurukurwa zvakanyanya re "kudya nyama yemunhu”. Kutaura chokwadi, neizvozvo, uye ne purofiti miganho.
Mavhiki mashoma apfuura takati pamwe ndiye chaiye Muurayi wePadad akanga asiri mumwe kunze kwake iPad Mini Uye, chero zvakadaro, zvatove pasina kupokana kuti compact piritsi yekutengesa iri kuita stellar pamutengo, kusvika pamwero mukuru, wemukoma wayo mukuru. Nekudaro, Tim Cook, akasimbirira mukutaura kwazvino kuti kudya nyama yemunhu haazvinetsi apuro, kudzoreredza chimwe chinhu chekambani yemhando yepamusoro iyo inogona kupfupikiswa se "tiri nani pane vamwe".
Nekudaro, kunyangwe zvisinganyanyi kukurukurwa, pane imwe nyaya ye cannibalization kana yakakosha kupfuura iyo ye iPad Mini and the iPad: iyo ye iPad y Mac. Izvi ndizvo, zvirinani, zvinofungwa naJohn Brownlee Cult of Mac, ane nharo dzatinounganidza pano. Apo Mac atengesa a 20% zvishoma mumesita yekupedzisira, the iPad akauya a 48% zvimwe. Seri kwenhamba idzi, paizove nechokwadi chekuti vadzidzi vazhinji uye nyanzvi dzinovimba nemapiritsi avo pabasa ravo kupfuura muzvigadzirwa zvakaita se MacBook Air, uye yea apuro vanogona kufara nazvo, kwete chete nekuti zviri nani kuti vashandisi "vabire" yavo iPad kupfuura vamwe vagadziri asi nekuti, chokwadi, iyo iPad ine profit margin yekusvika 48%, apo icho che MacBook Air iri kubva ku 37%.
Kuonekwa muchiedza ichi, kuti iPad Mini iri kutora chikamu chemusika icho kusvika zvino chinoenderana ne iPad ye 9.7 inches, zvinotoita sezvisinganyanyi kusiririsa, zvichipihwa iyo iPad 4 kwaizove kuwana vashandisi vemamwe makomputa, ayo anoshuma mabhenefiti mashoma kune apuro. Give to iPad ndangariro ye 128 GB uye kuwedzera kukosha kwayo kushandiswa kwehunyanzvi, kuchiunza padyo neinopihwa neayo MacBook Air, hachisi chinhu kunze kwekubhejera kweavo vanobva kuCupertino kuti vafambire mberi nekukurumidza sezvinobvira kune "yaive post-pcVari kuita zvakanaka sei panyaya dzehupfumi.
Asi kuchine imwezve ruzivo: muganho weiyo iPad inosiyana nemamodheru uye unogona kufungidzira kuti ndeipi modhi inoenderana neiyo purofiti margin ye 48%? Ehe, hongu, iyo ine yakakura kwazvo kuchengetedza, iyo kusvika zvino yaive 64 GB. Kunyange zvichititorera 100 euros (kana madhora) kushongedza piritsi racho nekaviri ndangariro, Apple inodhura zvakanyanya madhora makumi matatu, kuitira kuti nekusvetuka kwega kwega kunowedzera purofiti yayo. Izvi zvinotora kuti kubatsirwa kwe 16 GB Ndicho 37%, izvo zve 32 GB Ndicho 44% uye izvo zve 64 GB Ndicho 48%. Hazviratidzike zvine ngozi kugumisa kuti bhenefiti ingave yakakura kune iyo 128 GB.