Amazon iyaqhubeka nokuthatha amanyathelo amakhulu ukuqinisa kunye nokutyebisa uluhlu lweenkonzo kwiithebhulethi zayo zentsapho Umlilo Womlilo kwaye kancinci kancinci ibandakanya izinto eziyisa kwinqanaba lamaqonga amabini “amakhulu” kwicandelo, Android y iapile. I-novelty yokugqibela enkulu kulo mba kukuthengwa kwe IVONA, inkampani ekhethekileyo kwiinkqubo Isicatshulwa esiya kwincoko (umbhalo-kwintetho) apho ifemu ephambili yorhwebo lwe-e-commerce iza kufuna ukuchaza eyakhe enye indlela Siri y Google Now.
Kubonakala ngathi imiphumo emihle ifunyenwe isixhobo sakho Uhlobo lomlilo HD bayakhuthaza Amazon ukuqinisa iindawo ezisisiseko ze-ikhosistim kunye noluhlu lwayo lweenkonzo. Nangona namhlanje abancedisi bobuqu abanalo inqanaba elaneleyo lophuhliso ukuze babe liqabane lokwenyani elifunwa ziinkampani eziphambili zeli candelo, utyalo-mali kweli candelo lubonisa ukuzibophelela kwikamva, kwaye ngubani owaziyo ukuba kungekudala. Ngaphambili, sinokuyeka ukusebenzisa iminwe yethu rhoqo ukunxibelelana nezixhobo zethu.
Amazon khange afune ukushiyeka kule ndawo kwaye uthenge IVONA, njengoko kuxelwe yi-Android Community, ngokunokwenzeka ngenjongo yokuphuhlisa umncedisi wakho welizwi. Inyaniso, IVONA sele isemva kokubhaliweyo-kuya-kwintetho edityaniswe ngoku kwi Uhlobo y Umlilo Womlilo kwaye basebenzela ukusifunda okubhaliweyo kweencwadi zethu ze-elektroniki ngokuvakalayo, nangona usazi ukuba imisebenzi yale software isekude kakhulu kwinto Siri o Google Now inokunika umsebenzisi.
Nangona kunjalo, into ebalulekileyo asiyiyo IVONA inokwenza ngoku, kodwa yintoni enokwakhiwa kwipotfoliyo yayo ebanzi eneentlobo ezingama-44 ezahlukeneyo zamazwi ezili-17 iilwimi ezahlukeneyo (kunye nokukhula). Sekunjalo kuya kufuneka silinde ukuze sibone ukuba yintoni kanye kanye Amazon ingeniswe kunye nokuthengwa kokulawula kule software, igxininise ngakumbi, ekuqaleni, ekuqiniseni izakhono zabantu abanohlobo oluthile lokukhubazeka okanye ukukhubazeka okubonakalayo. Kwimeko nayiphi na into, amathuba okufumana ngakumbi "izandla-free" iinketho kwizizukulwana ezilandelayo ze Uhlobo lomlilo HD (kwaye ngubani owaziyo ukuba kwi-smartphone ezayo), ngaphandle kwamathandabuzo, baye bavuka kunye nale nzuzo.