Kwiintsuku ezimbini i-Apple iza kubonisa kwikhampasi yayo yaseCupertino iPad Air 2 kwaye nangona ingacacanga ngokupheleleyo, sinokubona kwakhona i-iPad mini entsha. Iimodeli ezintsha aziyi kuba lutshintsho olukhulu, into enokuthi ithathe uxanduva kwinkampani yeapile kumazwe anje ngeSpain, apho kulo nyaka uphelileyo iye yehla kakhulu kwisabelo sayo sentengiso, ithanda abo bakhuphisana nabo ngokuthe ngqo.
Baye bafikelela kulwazi olukhethekileyo malunga nemeko yangoku yemarike yethebhulethi kwilizwe lethu. Idatha, ehambelana ne-consulting firm GFK, ibonisa indlela ecacileyo kwiinyanga zamva nje, apho ilahleko enkulu yi-Apple kunye ne-Samsung yomelezwa ngokucacileyo.
Amanani achanekileyo abeka i-Apple inyathelo elinye emva kwe-arch nemesis eMzantsi Korea. Kulo nyaka uphelileyo, iipesenti nganye ziye zafikelela ku-a 16,1% kunye ne-19,9% ngokulandelelanayo, imeko kakhulu ngakumbi kunaleyo siyifumene kulo nyaka, apho abo Cupertino baye bawa 13,7% kwaye i-Samsung ikhulile 23,4%. Ixabiso lemarike yenkampani liye lancitshiswa, lisuka kwi-33,3% ukuya kwi-29,4% kwaye lishiya ubunkokeli ezandleni zabadali boluhlu lweGalaxy, ixabiso labo li-32,1% kwi-2014.
Lilonke, imakethi yethebhulethi ayikhange ibe nonyaka olungileyo. Kuthiwa sifikelele kwinqanaba lokuhlutha okuye kwacotha ukukhula, okuye kwakhokelela kwiimpawu ezininzi kwiimeko ezinzima kakhulu, ezinye zazo zisesekondari, kodwa ezinye zaziwa ngokuba Wolder, bq, Woxter, Asus, Huawei, Acer okanye Sony, bonke, kunye nokulinganisela okubi. Abanye abahlalutyi babona kwangaphambili ukuba i-2015 ingaba ngunyaka wokuphucula kwakhona, kuba njengoko kwenzeka ngee-smartphones ngosuku lwabo, ukutshintshwa kuya kuqala ukuzalisa isithuba esishiywe ngabathengi abatsha.
Ii-iPads ezintsha zokunceda
Kuyinyani ukuba iSpain ayikhange ibe yindawo ethandeka kakhulu kwi-Apple, enyanisweni, lelinye lamazwe apho i-Android inomahluko omkhulu xa kuthelekiswa ne-iOS. Kodwa into ekhathazayo yenkampani ekhokelwa ngu Tim Cook kukuba lo mkhwa ube nempembelelo kulo lonke ihlabathi. Ngale nto, siziiyure ezimbalwa ukusuka ekubonisweni kwee-iPads ezintsha, ezithi ngokwamarhe, aziyi kuzisa uphuculo olukhulu kwisizukulwana sangaphambili. Abo bafanele "ukuhlangula" i-Apple, ababonakali bekulungele ukuguqula iitafile. Oku akusiyo i-2010 kwaye iinkampani zinexesha lokupholisa iinkcukacha, izixhobo ezifana I-Samsung Galaxy Tab S.Bakhuphisana kakhulu, kwaye i-Apple, i-brand ethathwa njengomgangatho obalaseleyo, kufuneka inike into eya kutsala ingqalelo yabathengi kwakhona ukuba ayifuni ukuqhubeka ukopha.