El Ukukhula kwetheyibhile kwimarike kuzinzile ngo-2013 emva kweminyaka emithathu yezibalo zeenkwenkwezi zilandelelana. Isitshixo sibonakala sikwi ukucotha kweenkampani ezimbini ezibalulekileyo kwicandelo: Apple kunye Amazon. Oku kucacile kwidatha yokuthunyelwa kwikota yokugqibela yonyaka efunyenwe ngophando lwe-IDC kwaye yenziwe esidlangalaleni ngengxelo.
Kule kota yokugqibela yonyaka, Iipilisi ezizigidi ezingama-76,9 kwihlabathi jikelele. Oku kubonisa ukukhula kwe-62,4% xa kuthelekiswa nekota yangaphambili, into eqhelekileyo ukuba sibandakanya iphulo leKrisimesi kunye nokunikezelwa kweemodeli ezintsha ze-iPad.
Ukuba senza uthelekiso kunye nexesha elifanayo lonyaka ophelileyo, siya kubona ukuba ukukhula ngama-28,2%, nayo iphezulu kakhulu kodwa ukunyuka okungaphantsi kakhulu kunokukhula konyaka ophelileyo, okwakungama-75,3%.
Ukuba sijonga amanani onyaka wonke siya kubona ukuba i-217,1 yezigidi zeepilisi zithunyelwe, xa kuthelekiswa ne-144,2 yezigidi ezithunyelwe ngo-2012. Ukukhula konyaka nonyaka ngowama-50,6 kwakumalunga nama-2012%. Ngamafutshane, sibona ukucotha, okuqhelekileyo kwimveliso ekhule ngesantya sentliziyo.
Ukuba sijonga ukuhanjiswa kweeyunithi ezithunyelwe kwikota yokugqibela ye-2013 siya kubona izinto ezimangalisayo.
Abathengisi beCwecwe abaHlanu abaPhezulu, uThutho, kunye neSabelo seMarike, iKota yesine ka-2013 (Ukuthunyelwa ngezigidi)
| Umthengisi |
4Q13 Ukuthunyelwa kweeyunithi |
4Q13 Isabelo seMarike |
4Q12 Ukuthunyelwa kweeyunithi |
4Q12 Isabelo seMarike |
Ukukhula konyaka-ngonyaka |
| iapile |
26.0 |
33.8% |
22.9 |
38.2% |
13.5% |
| Samsung |
14.5 |
18.8% |
7.8 |
13.0% |
85.9% |
| Ifoto nguAmazon.com Inc. |
5.8 |
7.6% |
5.9 |
9.9% |
-1.7% |
| Asus |
3.9 |
5.1% |
3.1 |
5.1% |
25.8% |
| lenovo |
3.4 |
4.4% |
0.8 |
1.3% |
325.0% |
| abanye |
23.3 |
30.3% |
19.5 |
32.5% |
19.5% |
| Total |
76.9 |
100.0% |
60 |
100.0% |
28.2% |
I-Apple iye yanciphisa isabelo sayo semarike kwakhona ngokubalulekileyo. I-26 yezigidi ze-iPads i-akhawunti ye-33,8% yesabelo, ukunciphisa xa kuthelekiswa ne-38,2% emelwe yi-22,9 yezigidi zeeyunithi ngo-2012. Ukukhula kwayo kube yi-13,5 kuphela.
I-Samsung ihlala yesibini kwaye ikhula unyaka nonyaka kwi-85,9%. Oku kubonakaliswa ngokunyuka kwesabelo semarike ukuya kwi-18,8% nge-14,5 yezigidi zeepilisi ezithengisiweyo ngeli xesha.
Indawo yesithathu ihlala kuyo Amazon, ufanele ukuba nexhala. Iintengiso zabo ziyancipha unyaka nonyaka, kuba nguye kuphela umenzi oye waba nalo mkhwa phakathi kwawona anamandla. Isabelo sayo semarike sehle ngokucacileyo ukuya kutsho kwi-7,6%.
I-ASUS ikhule nge-25,8% kwaye igcina isabelo sayo semarike sinjalo. Kwaye kwindawo yesihlanu kubonakala ILenovo, ekhule nge325% nto leyo eyinika i-4,4% yesabelo semarike, ayicingeki. Oku kukhula kubangelwa isicwangciso salo kwiimarike ezikhulayo, apho iye yakwazi ukunika amaxabiso aphantsi kakhulu ngenxa yokubambisana kunye nabavelisi beeleyibhile zabucala e-China.
Umthombo: IDC