Kule veki Samsung sele ezindabeni isibini seendaba enxulumene isoftwe yezixhobo zakho. Eyokuqala kubo ngokuqinisekileyo yayiyinto eyothusayo, kwaye leyo yayikukuba ubuthathaka bufunyenwe kwisistim kunye neeterminal ezazinonxibelelwano olusebenzayo. TouchWiz, nto leyo enokukhokelela ekubeni uninzi lwazo lusetwe ngokutsha. Okwesibini yayiyintelekelelo yokuba i-Samsung yayisebenza yodwa isikhangeli. Izolo umphathi ophezulu wale nkampani uqinisekise injongo ye uphawu lwaseKorea ukukhulula ikhowudi yakho.
Samsung, mhlawumbi eyona nto ibalulekileyo umenzi wezixhobo ezinenkqubo yokusebenza ye-Android, itshilo ngomnye wabalawuli bayo, Kang Tae-jin, eya komeleza i isebe lesoftware yenkampani ngenjongo yokunyusa ukuthengiswa kwezixhobo zayo. Nangona kunjalo, injongo kukukhupha inkonzo yokuvelisa isoftware kwabanye abaphuhlisi kuba, ngaphezu kwako konke, i-Samsung omnye wabenzi behardware abanamandla (Khumbula ukuba ayenzi kuphela iimveliso zayo, ikwathengisa ezinye zezona ndawo zibalulekileyo apho i-Apple ihlanganisa i-iPhone okanye i-iPad, njengesikrini se-retina okanye i-chip ye-A6).
Ukusukela ukuba iinkampani ezininzi ebezinikezelwe kwisoftware, namhlanje ziodola kwaye zikhuphe iihardware zazo (ezinje Uphando nge-Nexus kunye Microsoft ngeSurface), i-Samsung izimisele ukuhamba indlela ebuya umva, ukuvelisa izixhobo kodwa ube nolawulo kwikhowudi esebenza kuzo, ubuncinci ngaphezu kweyona ibalulekileyo okanye leyo inokugqama kakhulu kwiifowuni, iitafile kunye nezinye izixhobo zenkampani. UTae-jin uvumile kulo mba ukuba banomdla “thenga phambi kokwakha".
Inkqubo TouchWiz Ngomnye weyona mizekelo icacileyo yalo mgaqo-nkqubo i-Samsung ijonge ukuwusebenzisa. Olu hlobo lokukhangela kujongano ukwahlula izixhobo zohlobo xa kuthelekiswa nezinye iitheminali ze-Android kwaye ukubheja okucacileyo ukukhuphisana ne-Apple malunga namava omsebenzisi. Omnye umzekelo sisikhangeli esingaphuhliswa yi-brand yaseKorea, njengoko kuchazwe ngenye imidiya yoNcedo lwe-Android, ukufaka kwiipilisi zayo kunye neefowuni. Lo mbandela ubonakala ucacile, kokukhona iindawo ezinokuthi zigqunywe ziinkampani ezinkulu, kokukhona zinolawulo oluthe kratya kwishishini labo kunye nokubhetyebhetye ngakumbi xa kufikwa ekutsaleni abasebenzisi.