Icandelo le-mobile ye-Sony aliyi kuhamba ngexesha elingcono kakhulu, liqokelela ilahleko kwikota emva kwekota kwaye inkampani yaseJapan inyanzelekile ukuba ithathe inyathelo ukuba ifuna ukubuyela kumanani amahle ngo-2015. Njengoko i-Samsung yenza kutshanje, baye babhengeza injongo yabo yokunciphisa inani. yezixhobo eziza kusungulwa kunyaka ozayo.
Amanani amva nje enziwe esidlangalaleni malunga nemeko yakwaSony awayiyo kwaphela. Intsalela yelahleko yecandelo elihambahambayo ibiyi-1.250 yezigidi zeedola kwikota yokugqibela kwaye kulindeleke ukuba ekupheleni konyaka-mali ilahleko eyongezelelweyo iya kuba malunga. 2.100 iidola ezigidi. Ukuthengisa akuhambanga njengoko bekulindelwe, enyanisweni, uqikelelo lokuqala, oluthathele ingqalelo izixhobo ezimalunga nezigidi ezingama-50 ziye zacuthwa kabini zaya kutsho kwizigidi ezingama-41.
Kuyacaca ukuba le meko ayinakugcinwa kule minyaka imbalwa izayo kwaye isigebenga saseJapan sele sicinga ngamanyathelo aya kuba yimfuneko ukwenza ishishini libe nenzuzo kwakhona. Inyathelo lokuqala lokuthintela liya kuba kukunciphisa ikhathalogu yee-smartphones ngokuthe ngcembe kwiminyaka ezayo. Nangona uSony akafikeleli kumanqanaba I-Samsung nayo ibhengeze isicwangciso esifanayo Ukusukela ngo-2015 ukuya phambili, yinkampani eninzi kakhulu ekusungulweni kweemodeli ezintsha, ezininzi kakhulu kuxhomekeke kwinto eyenzekayo.
Ngeefowuni ezininzi ezintsha minyaka le, kunzima okanye phantse akunakwenzeka ukuba inkampani inike ingqalelo efunwa ngumntu ngamnye, ekhokelela kwintlaninge yezigxeko zokushiya izixhobo ngaphandle kokuhlaziya kunye nokunye. Ii-smartphones ezimbalwa zithetha ukuba ngamnye kubo uya kulumka ngakumbi. Kule meko intsha, banethemba lokuba iimveliso ezingcono ziya kuguqulela kwimbuyekezo kumanani afanelekileyo abangakhange bawafumane ixesha elide. Kakade ke, kuya kufuneka banciphise iminqweno yabo ukukhula kwisabelo semarike, kuba kukho iibrendi eziza stomping ngasemva.
“Asicingi ngesabelo semarike, kodwa malunga neenzuzo eziphezulu,” utshilo. Hiroki totoki, intloko yecandelo leselula le-Sony, elisizisa kwinyanga kaMatshi, xa siya kwazi iinkcukacha ezingakumbi zesicwangciso abasenzayo. Amacandelo njengama-sensors e-Exmor kwiikhamera (ngawona mthengisi oyintloko wezona mpawu zibalaseleyo), iingeniso zazo zikhule nge-23% kwinyanga edlulileyo, ziya kudlala indima ebalulekileyo njengoko kungenakuba ngenye indlela. Ngelixa, Sisalinde i-Xperia Z4 kunye ne-Xperia Z4 Ultra eyayiza kuboniswa kwi-CES.