Xa sithetha nawe malunga ulwalathiso ukuba amacwecwe kunye nee-smartphones zilandela kwiimarike, xa kuziwa ekuboneni ukunyuka kwazo, ukuhla okanye ukuhamba kweetrakthi ezithe tyaba, sizithelekisa nezo sinokuzibona kuqoqosho lwangempela, intsimi apho utshintsho luphinde lwenzeke ngesantya esikhulu kwaye apho isigqibo singakwazi khona. zibe neziphumo ezihle nezibi kwixesha elifutshane. Sonke sibona imeko yokudodobala kwexesha elide kwimeko yenkxaso yokuqala ethi, ngokubanzi, ngenxa yale nkxaso kuzo zonke iikota, inokufana nokudodobala koqoqosho esive kakhulu malunga nalo kwiminyaka yakutshanje.
Kodwa, yintoni ebangele umxholo apho iifomati ezinkulu zifumaneka ngoku? Okulandelayo, siza kuzama ukubona ukuba zeziphi izinto ezinokubakho eziye zamisela iziganeko ezifana neminyaka engaphezu kwemibini ukuwa iintengiso ezilandelelanayo ze amacwecwe kwaye kwangaxeshanye, siya kuzama ukubona ukuba oku kuziphatha kuya kuba neziphumo zako kwixesha elizayo. Ngaba ucinga ukuba siye sazimasa a ubuchwepheshe boom Yintoni eye yagqiba ukulungiswa ngamanani eeyunithi ezithengisiweyo esizibona ngoku? Ngaba yayinokuxelwa kwangaphambili okanye ngaba yayinokuthintelwa?
Ukwenza inkumbulo
Mhlawumbi, ukuxoxa ngcono ukuqhuma kunokwenzeka kwi-bubble kwimeko yeendaba ezinkulu, kuyafaneleka ukwenza uphononongo olufutshane lwemeko ngo-Matshi walo nyaka. Njengoko sapapasha kwiintsuku ezimbalwa ezidlulileyo, ngexesha le ubusika ngo-2017 kuye kwakho ukuhla okungaphezulu kwinani leepilisi ezithengisiweyo, eziwela okokuqala kwikota yekhalenda ye 40 izigidi yezixhobo. Oku kuhla bekubalulekile nangenxa yokuba, bekukho iikota ezili-10 ezilandelelanayo zokuhla. Ehlabathini lonke, bekulindeleke ukuba kulo nyaka, ubuncinane iitheminali ezili-150 lezigidi ziya kufikelela kwiinkampani nakumakhaya, kude lee kwiingxelo ezipheleleyo ezizizigidi ezingama-250 okanye nangaphezulu ekufikelelwe kuzo ebudeni bowama-2012 nowama-2013.
Kwakutheni ukuze kufikelelwe kule ngongoma?
Ukubonakala kwamacwecwe ngendlela enkulu yenzeke malunga nomnyaka we-2009 kunye no-2010. Nangona ekuqaleni, ii-terminals zazingalingani ngokusebenza kunye neendleko ezinokwenzeka, inyaniso kukuba kwiinyanga ezimbalwa, amaxabiso athotywa. ngokukhawuleza kwakhokelela ekwandiseni ngokubanzi kwezi fomati, ngakumbi kwiindawo zasekhaya. Iqaqobana leebrendi libambe isambuku sesabelo semarike, nto leyo ebangele imeko entle kakhulu ngenxa yezinto ezimbini: Kwelinye icala, ukuba oligopoly, kwelinye, ukuba kunokwenzeka ukuba ezi nkampani zixhaphaze i-niche yemarike eyenziwe yi amakhulu ezigidi zabathengi kulo lonke ihlabathi, nto leyo eyabashiyela ingeniso ebanzi.
Ibubu
Njengakwizitena kwilizwe lethu ukusuka ngasekupheleni kweminyaka yama-90 ukuya kowama-2007, umbane womthengi wabonelela ngemekobume efanelekileyo ekudalweni kweqamza lobuchwepheshe, elithe, kwimeko yeetafile, ladibanisa ezi zinto zilandelayo ukuze zenze: Ixabiso eliphantsi yezixhobo ezibeka phambili uluntu ukuba luchithe imali ngolu hlobo, a nikela kwi rhoqo ukwanda, imeko yezoqoqosho encomekayo kumazwe apho abantu abakumgangatho ophakathi babevela ngesantya esiphezulu nabanokuchitha imali kubugcisa. Oku kubangele isangqa apho iifemu ziye zagxalathelana ukusungula iimodeli ezininzi ngonyaka, zinethemba lokuba kuya kubakho imfuno enkulu ekwaziyo ukufunxa unikezelo olwandayo. Kodwa ngaba oku kuzinzileyo kwixesha eliphakathi? Ngoku siza kuzama ukuyiqinisekisa.
Izinto ebezingundoqo
1. Abadlali abaninzi kwicandelo
Ekuqaleni, iinkxaso ezinkulu zazenziwe kuphela ziifemu ezinkulu. Nangona kunjalo, izibonelelo bezinomtsalane kakhulu kwezinye iifemu ezazalwa kwiminyaka yokuqala yeetafile kwaye, ngesicwangciso esisekwe iitheminali ezisisiseko kakhulu Ngexabiso elincitshisiweyo, bakwazi ukungena kwimarike bevelisa enye yezinto ezitsalayo namhlanje: ukuqhekeka, kwiinkqubo zokusebenza kunye nakwiimodeli apho iifemu zaseTshayina zidlale indima ephambili.
2. Ukubonelela ngokugqithisileyo
Ngokunxulunyaniswa nenkangeleko yeenkampani ezininzi, kwenzeka into eyindalo: abathathi-nxaxheba abaninzi, inani elikhulu lezixhobo ezijikelezayo nangona ezinye zinciphisa inani lamaqonga abawaqalisa kwimarike. Ukwanda kwamajelo okuthenga kwi-intanethi kwenze ukuba abaphulaphuli abaninzi bakwazi ukufikelela kwiipilisi, nto leyo etolikwa zezinye iibhrendi njengokuba kusekho indawo yobuchule bokuqhubeka nokuphehlelela imifuziselo emitsha.
Ikamva
Abahlalutyi abaninzi bakholelwa ukuba iipilisi eziguqulwayo ziya kuba zizo eziya kuqinisekisa ikusasa kwifomathi kwixesha elifutshane. Kulindeleke ukuba ngo-2020, imodeli enye kwe-1 iya kuba yile fomati apho, nangona kunjalo, uninzi lweefemu ziyimizamo yokubheja kunye notyalo-mali namhlanje. Kwangaxeshanye, utshintsho kwindlela oluthathwa ngayo oluya kuguqulela kwi-rebound kwiintengiso eziqala ngo-3. Ukuba olu lwalathiso lutsha luqinisekisiwe, ngaba ucinga ukuba kwimeko ye-2018 kwi-2 siza kubona kwakhona i-bubble Igama eliphakathi lifana kakhulu nesikhe sakubona kwixesha elidlulileyo? Sikushiya ufumane ulwazi oluninzi olunxulumene nemephu yendlela esiya kuyibona kule fomati ukuze ukwazi ukunika olwakho uluvo.