Uhlobo lomlilo HD ekugqibeleni ifika kwilizwe lethu. Abathengi bale tablet kusenokwenzeka ukuba baqalise ukufumana iikopi zesona sixhobo sidumileyo see-intshi ezisixhenxe namhlanje okanye ngomso. Enyanisweni, kwisizukulwana sayo sokuqala, yayiyeyona tablet ithengiswa kakhulu (ithengise malunga nezigidi ezi-5 zeeyunithi) emva iPad. Amazon ibonise i-Kindle Fire HD ngoSeptemba walo nyaka, ishiya iimvakalelo ezintle kwaye ngoku iyazisa kwiphepha layo lase-US njengemveliso "ethengiswa kakhulu".
Ithebhulethi yeAmazon mhlawumbi, ecaleni kwayo Nexus 7 y iPad Mini, isixhobo see-intshi ezisixhenxe esinentelekelelo enkulu kwimarike yethu. Uhlobo lomlilo HD Iyaqhubeka nefilosofi yokuba ivenkile ye-e-commerce ehamba phambili yaphawula kunyaka ophelileyo kunye nesizukulwana sayo sokuqala: ukubonelela nge-hardware ngexabiso lexabiso kunye nokubuyisela utyalo-mali ngokuthengisa iinkonzo. Inyaniso, Amazon isekelwe iqhinga lakhe a uluhlu lwezibonelelo ezikhethekileyo eziboniswa kubasebenzisi be-Kindle Fire kwisikrini sokuvula, nangona isixhobo sinokuthengwa ngaphandle kolu hlobo lwentengiso ngokuhlawula i-euro eyi-15 eyongezelelweyo.
Kuyabonakala ukuba eli qhinga liyaqhubeka nokuhlawula, njengoko iAmazon ibiza iKindle Fire HD imveliso "umthengisi ogqibelele"Ukusuka kwivenkile yakhe kwihlabathi jikelele, nangona eli gama, njengoko iSlash Gear ichaza, Inokuba nomgibe wayo kwaye oko kukuthi ngesiNgesi ukuthengisa okugqwesileyo kunokuba neentsingiselo ezahlukeneyo kuneyoqobo nje, umzekelo, kunokuthetha ukuba bathengisa iikopi ezininzi njengoko bevelisa okanye bathengise kangangoko bebelindele ukuthengisa. Ngayiphi na imeko, kuya kufuneka silinde isiqinisekiso esivela kwinkampani intetho yakho iyinyaniso okanye ulinde idatha evela kwintlangano efana ne-IDC (International Data Corporation).
Yintoni ebonakala icacile kukuba iAmazon isabheja kwisixhobo sayo kwaye oko Uhlobo lomlilo HDNgokucaciswa kunye nexabiso, ikwisikhundla sokulwa ne-Nexus 7 kunye ne-iPad Mini. Indawo enkulu ebuthathaka yesixhobo, njengoko besesitshilo ngesinye isihlandlo, yinkqubo yokusebenza ejolise kakhulu ekunxibelelaneni nevenkile yaseAmazon ethatha ithuba elincinci kwiimpawu ezinkulu ze ukwenziwa ngokwezifiso kwe Android 4.0, nangona ewe, kusoloko kukho i kungenzeka ukuba neengcambu isixhobo ukuyishiya kwincasa yomntu wonke.