Ukusukela kwiminyaka ethile iapile ebesenza igala yakhe Ukuzibophelela kwendalo. Inkampani ye-apula ayibandakanyanga kuphela imilinganiselo yokuzinza kwiimveliso zayo, isebenzisa izinto ezihlaziyiweyo kunye namanqanaba aphantsi etyhefu, kodwa sele ixhalabile Umkhondo weenyawo zendalo Baneenkqubo zokuvelisa ezi mveliso kunye nokugcinwa kweenkonzo abazinikezela kuzo. Ngesihlandlo soMhla woMhlaba, babefuna ukuhlaziya oko kuzibophelela emehlweni abathengi ngevidiyo eneemvakalelo evakaliswe nguTim Cook ngokwakhe, i-CEO yenkampani.
Isiqwenga se-audiovisual kuthiwa ngcono kwaye izama ukuqokelela ngegama ukhangelo lokugqwesa esilinxulumanisa ngokwesiko inkampani kunye neendlela zokwenza izinto. UCook uthi "akunakuba ngcono xa ungacingi ngayo yonke into." Oko konke kubandakanya izinto ezininzi kwaye phakathi kwazo kukuzinikela kwendalo.
Imifanekiso isibonisa umdla amasimi elanga apho inkampani isondla ngayo amandla ayo amaziko data kwintlango Nevada apho baya kuba neeseva zabo ezininzi. Ezi zibe luphawu lokusingqongileyo kwenkampani kwaye ibonakaliswe kakuhle. Kutshanje uSekela Mongameli wamaNyathelo okusiNgqongileyo, uLisa Jackson, ukhethe iqela leentatheli zetekhnoloji kwaye wazinika kancinci. ukhenketho ngezi zixhobo.
Iinkampani ezininzi zisebenzisa indalo esingqongileyo njengempembelelo yokuthengisa kodwa kwimeko ye-Apple kukho izizathu zokucinga ukuba zinzulu. Kwinkomfa yabatyali-zimali ekuqaleni kukaMatshi kulo nyaka, uCook wayene- ingxoxo eshushu nomtyali-mali ongazange abelane nalo mbono wokusingqongileyo. Yayililungu le-a Cinga itanki yenkululeko yaseMelika ekude, ebikade ithandabuza utshintsho lwemozulu. Akakhange ajonge kakuhle kwiziphumo kwi-ROI yokuzinikela kwenkampani kokusingqongileyo. UCook wambonisa kunye nemali yakhe umnyango ukuba abawamkeli lo mbono njengenxalenye ebalulekileyo ye-Apple.
Kwakhona, unokuqwalasela i-pose phambi koshicilelo, kodwa yintoni eshiya indawo yokungathandabuzeki ingxelo yokuba iGreenpeace kutshanje ipapashe ifuthe lemo engqongileyo yeenkampani zobuchwepheshe. I-Apple kunye noGoogle bakwindawo eluhlaza kakhulu, iMicrosoft iyavala, kwaye iAmazon ikwindawo emnyama kunye nongcoliseko.
Kukuba ialuminiyam, imveliso kunye nokulungiswa kwayo, ingcolisa kancinci kakhulu.