Kwiiveki ezimbalwa ezidlulileyo sikuxelele ngemeko icandelo le-smartphone likaMicrosoft lalihamba kuyo. Ukutyhala okuvela kwiinkampani zaseTshayina, kunye nezinye izinto ezinjengokwamkelwa ngobuchule kweenguqulelo zeWindows kwii-smartphones, kubangele ukuba ezo zeRedmond zirekhode ilahleko yerekhodi kwinkxaso yayo yezixhobo ezincinci. Oku kubangele utshintsho kwisicwangciso-qhinga kwicala lenkampani yaseMelika apho, kule minyaka imbalwa izayo, iitafile, iLifu kunye ne-Intanethi yeZinto ziya kugxila kwiinzame, kunye notyalo-mali, kobu buchwephesha obuthi ngomhla wabo. Yayiyenye yezona zinamandla ehlabathini.
Xa kuziwa ekuthetheni ngabalahlekileyo abakhulu kutshintsho abaza kuthatha kwiMicrosoft, kufuneka sigxininise ngakumbi lumia series. Ezi terminals, ezazibonakala ngathi ziguqula imihla yazo smartphonesAbakhange bavuse umdla olindelekileyo nakubathengi. Ukuqaliswa kweetheminali zokugqibela kuluhlu kwiinyanga zokugqibela ze-2015 kunye neyokuqala ka-2016, ngokungafaniyo nokuthontsiza rhoqo kweemodeli ezintsha zezinye iinkampani, zikhonza ukubonisa kakuhle eli bali elisiphelo sayo. ukunyamalala imarike epheleleyo. Iya kuba yintoni impembelelo yesi sigqibo samva nje esenziwe eRedmond?
Amanani
Kwiinyanga zamva nje siye sabona ukuhla kwezinga lemveliso yezi terminal ezihamba kunye nokuncipha kwenani leemodeli ezixhotyiswe mfono Windows. Njengoko iqokelelwe ngamaqonga akhethekileyo, kwiinyanga zokuqala ze-2016, i ukwabelana kwimakethi yeetheminali ezixhotyiswe ngale nkqubo kwiZwekazi eliDala, zehle ukusuka phantse kwi-10% ngo-2015, ukuya 4,9 kulo nyaka ngokungafaniyo nokunyuka kwe-Android, njengoko sikhankanywe kwiintsuku ezimbalwa ezidlulileyo, sele sele ijikeleze i-87% yetotali. Kwilizwe lethu, oku kungalingani kubonakala ngakumbi, kuba kuzo zonke ii-smartphones ezithengisiweyo kulo nyaka, kuphela i-0,6 enekhonkco kunye neMicrosoft.
Isigqibo
Ngezi ziphumo, bevela eRedmond bagqibe kwelokuba basebenze ngamandla. Ukwehla kweentengiso zombini kunye nenani leeyunithi ezenziweyo esizikhankanye ngaphambili, kukhokelele IMicrosoft iyeke ukuthengisa iimodeli zeLumia ngokusisigxina ekupheleni konyaka. Isizathu esinyanzelisayo sibonakala sisemva kwayo yonke le nto: Ugxininiso kwisizukulwana esitsha se-phablets esivela kule teknoloji kwaye sinokuvela kunye nentsha. Ifowuni yomphezulu. Ukukhawulezisa ukuhoxiswa kokugqibela kwezi terminals, kungekhona nje kuphela ukuveliswa kwemveliso, kodwa kuya kubakho ukuhla kwexabiso elibalulekileyo ukwenzela ukukhupha zonke izitokisi.
Ukurhoxa ngokuthe ngcembe
Izibhengezo ezifana Winbeta, qinisekisa ukuba iitheminali zolu sapho ziya kunyamalala kancinci kancinci kunye neemarike. Ngomzuzu wokuqala, IUnited States iya kuba lilizwe lokuqala apho baya kuyeka ukuthengiswa. Kwiiveki ezimbalwa kamva, kuya kwenzeka okufanayo eYurophu nakwamanye amazwe akweminye imimandla efana neAsia apho iLumia ibithengiswa khona. Ngezixhobo, ezona zindala ezifana ne-550 kunye ne-650 ziya kunyamalala kuqala. Ezokugqibela ziya kuba yi-950 XL. Okwangoku, iMicrosoft iyekile ukunika inkxaso kuzo zonke ezi zixhobo kwiwebhusayithi yayo esemthethweni.
Ukuhla kwexabiso
Njengoko besikukhumbuzile ngaphambili, ukukhawulezisa ukunyamalala kwabo kwintengiso, abo bavela eRedmond bagqibe kwelokuba banciphise amaxabiso ee-smartphones zabo. Kwiinyanga zakutshanje, eyona modeli isisiseko, i I-Lumia 650, iye yehla ukuya kwi-euro eyi-130 malunga. Kwelinye icala, abona baphezulu baye bafumana ukuhla kweendleko kwaye kunokwenzeka ukufumana i-950 XL malunga ne-399 ye-euro. Nangona kunjalo, oku kufihla i-nuance, kwaye yinto yokuba umgaqo-nkqubo wokutshintshwa okanye isiqinisekiso asiqinisekiswanga ngabavelisi. Ezi zaphulelo ekuqaleni, ziya kubhekiswa kuphela kwimarike yaseYurophu.
Silindelwe yintoni kwixa elizayo?
Emva kwamahemuhemu, intelekelelo kunye neziganeko ezingalindelekanga ezenzeke kwiMicrosoft ngokwayo, ilitye elilandelayo kwisithsaba senkampani, Ifowuni yomphezulu, inokubona ukukhanya ngokusisigxina okanye kwiinyanga zokugqibela ze-2017, okanye kunyaka olandelayo kunye nemveliso yayo enokuqalisa kwakamsinyane emva kohlengahlengiso oluninzi kwicandelo leselula lenkampani. Nangona kunjalo, kuse early kakhulu ukunika ulwazi oluninzi malunga noku.
Ugxininiso kuphela kubaphulaphuli abaqeqeshiweyo kwimarike elawulwa zii-terminals ezijolise kubasebenzisi abafuna kwii-phablets zabo, isixhobo esipheleleyo sokuzonwabisa kunye nokuhamba, inokuba yenye yezinto eziye zamisela ukuvalelisa okuthe cwaka kweLumia ukuya kwimarike. Emva kokufunda ngakumbi ngalo mqathango othathwe ngabadali beWindows, oonobangela bayo kunye neziphumo, ngaba ucinga ukuba yimpumelelo ngabo baseRedmond? Ngaba ucinga ukuba bekuya kuba kuhle ukushiya indawo encinane ngakumbi kwezi zixhobo ukwandisa ukwamkelwa kwazo phakathi koluntu? Unolwazi oluninzi olunxulumeneyo olukhoyo, olufana, umzekelo, iziphumo zoqoqosho lwecandelo le-smartphone kwiinyanga zamva nje ukuze ukwazi ukunika olwakho uluvo.
Enjani yona intlungu xa bengamagwala baze basilahle. ukungabikho kombono kunye nesimilo.
Ndenze uluvo olude kodwa aluzange lulayishe, Baseluhlolile, kuba babengayithandi le nto yayithetha.
Imbi kakhulu iMicrosoft ayinabo UBUKHONKO bokulwela isabelo sentengiso ephathwayo.
Bebengena COMMITMENT AND LOYALTY kwi clients zabo, bavele baphuma eringini bajula itawuli.
Babengayazi indlela yokuthengisa kwaye babengakwazi ukusabela kwimarike kunye neengcamango ezilungileyo zokuthengisa kunye nokuthengisa, kwafuneka baxhase ngakumbi ABAPHUHLISI be-apps, ekubeni sasiphelelwa zizicelo, kwaye andithethi kuphela imidlalo efana nePokemon. Yiya (endingenamdla, kodwa ndiyaqaphela ukungena kwayo okukhulu), kodwa izicelo ezivela kwiibhanki okanye amaziko afana ne-IMDB, endingenakuyifumana kwi-W-mobile.
Ngoku basivumele sibone de kube nini izixhobo zethu ziya kusisebenzela.