Uphiko lweselula lwakwaSony aluhambi ngesikhathi salo esihle kakhulu, luqongelela ukulahleka kwekota nekota futhi inkampani yaseJapan iphoqeleka ukuthi ithathe isinyathelo uma ifuna ukubuyela ezinombolweni ezinhle ngo-2015. Njengoba kwenza i-Samsung muva nje, bamemezele inhloso yabo yokunciphisa inombolo zamadivayisi azokwethulwa ngonyaka ozayo.
Izibalo zakamuva ezenziwe obala mayelana nesimo sakwaSony azilungile neze. Ingqikithi yokulahlekelwa kwesigaba samaselula kube amaRandi ayizigidi ezingu-1.250 kwikota edlule futhi kulindeleke ukuthi ekupheleni konyaka wezimali ukulahlekelwa okunqwabelene kube cishe Ama-dollar ayi-2.100. Ukuthengisa akuhambanga njengoba bekulindelekile, empeleni, izibikezelo zokuqala, ezicubungula cishe amadivayisi ayizigidi ezingama-50 zinqanyulwe kabili zafinyelela ku-41 million.
Akunakusho ukuthi lesi simo asikwazi ukusimama eminyakeni embalwa ezayo futhi umdondoshiya waseJapane usuvele ucabanga ngezinyathelo ezizodingeka ukwenza ibhizinisi libe nenzuzo futhi. Isinyathelo sokuqala sokuphikisa kuzoba ukunciphisa ikhathalogi yama-smartphones kancane kancane eminyakeni ezayo. Nakuba u-Sony engafinyeleli emazingeni we AbakwaSamsung nabo bamemezele isu elifanayo Kusukela ngo-2015 kuya phambili, yinkampani ekhiqiza kakhulu ekuthulweni kwamamodeli amasha, amaningi kakhulu kuye ngokuthi kwenzekani.
Ngamafoni amaningi amasha njalo ngonyaka, kunzima noma kucishe kungenzeki ngenkampani ukunaka okudingwa yilowo nalowo, okuholela ekugxekeni okuningi ngokushiya amadivayisi ngaphandle kokubuyekezwa nokunye okunjalo. Ama-smartphones ambalwa asho ukuthi ngamunye wabo uzoqaphela kakhulu. Kulesi simo esisha, bathemba ukuthi imikhiqizo engcono izohumusheka ekubuyiseleni ezinombolweni ezinhle abangazitholi isikhathi eside. Yiqiniso, kuzodingeka banciphise izifiso zabo khula esabelweni semakethe, njengoba kukhona amabhrendi afika enyathela ngemuva.
“Asicabangi ngesabelo semakethe, kodwa ngenzuzo ephezulu,” esho. Hiroki totoki, inhloko yophiko lweselula yakwaSony, esibizela kuNdasa, lapho sizokwazi khona imininingwane eyengeziwe yohlelo abaludwebayo. Izingxenye njengezinzwa ze-Exmor zamakhamera (angabahlinzeki abakhulu bemikhiqizo ehamba phambili), imali yabo engenayo ekhule ngo-23% ngenyanga edlule, izodlala indima ebalulekile njengoba bekungeke kube ngenye indlela. Ngenkathi, Sisalinde i-Xperia Z4 ne-Xperia Z4 Ultra ezokwethulwa e-CES.