Ezinsukwini ezimbalwa ezedlule sikubonise ukuthi bekuyini ukuziphatha okulandelwa amaphilisi ezinyangeni zokugcina zika-2016. Izibalo zibonise ukwehla okujwayelekile okusha lapho izinkampani eziningi zibhalise khona ukwehla enanini lamatheminali athengisiwe. Ukubheja kwamafomethi amasha, noma ukuba khona kwabalingisi abengeziwe kubonakale kwanele ukuhlehlisa inkambiso esuvele ilandelwe cishe iminyaka emibili, kunalokho okuphambene. Njengoba sishilo, kubonakala sengathi imakethe iphokophele esimeni se-oligopoly lapho iningi lamatheminali athengisiwe azoba ngamafemu ambalwa.
Kodwa-ke, naphezu kokuthi ukuguquguquka sekuphenduke enye yezindlela ezihamba phambili emlandweni walesi sakhiwo, ezinye izinkampani zikwazile ukumelana nesivunguvungu futhi azigcinanga nje ngokuzigcina, kodwa futhi zandisa ubukhona bazo futhi zandisa isibalo sazo. amatheminali athengisiwe. Emininingwaneni esikubonise yona ezinsukwini ezimbalwa ezedlule, kwavela ezinye ezinkulu kakhulu emkhakheni njenge-Samsung, Huawei noma i-Lenovo, kodwa kuthiwani ngezinye ezinkulu ezibonakala zincane kakhulu ezibalweni? Namuhla sizokutshela ukuthi usabela kanjani Microsoft kule-panorama nokuthi yimaphi amandla enawo okuzama ukufeza lowo mgomo wemishini engaphezu kwebhiliyoni engu-1.000 efakwe iWindows esikhathini esingangeminyaka emithathu.
Contextualizing
Siphinde futhi, sizokukhumbuza ngezibalo esikunikeze zona ngoLwesihlanu futhi ezilinganiselwe yi-IDC consultancy. Phakathi nezinyanga zokugcina zika-2016, cishe 52 million tablet, ukwehla uma kuqhathaniswa nesikhathi esifanayo sonyaka odlule bekucishe kube ngu-20%, okusho ukuthi, cishe kungaphansi kwemishini eyizigidi ezingu-13. Ngemikhiqizo, i-Apple ne-Samsung bahlala ezikhundleni eziphezulu. Endabeni ye-apula eqinile, isabelo semakethe asizange sibe nezinguquko ezinkulu, kodwa inani lamaphilisi athengiswa nge-Cupertino seal lehla ngaphezu kwezigidi ezingu-3. Abanye kwabahlanu abaphezulu bekuhlala i-Amazon, iHuawei neLenovo.
Isimo seMicrosoft
Kwelinye lamagrafu esikubonisa wona futhi esizokubonisa wona namuhla, indawo yesithupha esilinganisweni yayigcwele iqoqo lezinkampani eziningana eziqoqwe ngaphansi kwegama elithi «Abanye». Kuleli qembu, okwamanje elihlanganisa amaphilisi angu-4 kwangu-10 athengiswayo, yi-Microsoft. Labo bakwaRedmond bebengeke banake, okungenani okwamanje, ekuqondeni komkhakha futhi ngokusho kwe-Strategy Analitics, ukufakwa emakethe yale nkampani bekuzocishe kuphindwe kabili ekupheleni kuka-2016 uma kuqhathaniswa nekwindla ka-2015, kusuka ku-11,5 kuya ku-16% kule ngxenye yemikhiqizo. Inkampani yokubonisana iyakuqinisekisa ukuthi phakathi kuka-Okthoba noZibandlela wonyaka odlule abanye Izigidi ezingu-10 zemishini ye-Windows uma kuqhathaniswa no-8,5 ngonyaka odlule.
Ubuso, umkhonto
Phakathi kwezimbangela ezingabangela lokhu kwanda, sithola amalungu omndeni wakwaSurface. Amathebulethi amanje aguqulekayo adalwe yilawo akwa-Redmond amukelwa kahle phakathi kwezithameli ezichwepheshile kodwa kancane kancane, nasekhaya. I Imikhawulo ye-Android Uma kuziwa ekuzimiseni ngokuqinile emkhakheni wamatheminali we-2-in-1, bazoba ngemuva kokuhlanganiswa kweWindows, ngakho-ke, ye-Microsoft, kule ngxenye lapho amafemu amaningi akhona ahlomisa lesi sikhombimsebenzisi.
Ukwanda okungazelelwe noma isikhathi eside?
Esinye sezici ezibaluleke kakhulu ze amaphilisi kudalwe ngu Microsoft, kungokwakhe intengo. Amatheminali aphakeme kakhulu enkampani adlula i-1.500 ngisho nama-euro angama-2.000, okuwenza avinjelwe ngandlela thize kubasebenzisi abaningi bemishini ejwayelekile nokuthi ngokuhamba kwesikhathi kungaba esinye sezithiyo zabo ezinkulu uma sibheka ukuthi, ngaphandle kokuthi inqwaba yezinto eziguquguqukayo ezifakwe iWindows ezivela kwezinye izinhlobo, lezi zingathengeka kakhulu. Ngakolunye uhlangothi, izindleko zamamodeli we-Surface nazo zingaxhunyaniswa nempilo ende ewusizo, imiphumela yayo elula kakhulu: Amatheminali ahlala isikhathi eside ezivumela ukuthengwa kwezintsha ukuthi kuhlehliswe isikhathi eside, okungase kuthinte izibalo zokuthengisa esikhathini esizayo. Ucabangani ngalokhu?
Iqhaza lamafemu aseShayina
Kuso sonke lesi sihloko siphawule ukuthi isabelo semakethe samatheminali eWindows singaba cishe ku-16%, kodwa kungaba yini ngempela ukuqaliswa Microsoft kanye namatheminali ayo uma sikhuluma ngokuqinile? Uma sicabangela ukuthi inqwaba yamafemu ahlakaniphe kakhulu azama ukugxumela kububanzi obumaphakathi bamathebulethi ngokwakhiwa kwe-2 ku-1, ukwamukelwa kwangempela kwamadivayisi adalwe yilabo bakwa-Redmond kungaba ngaphansi kwalokho okungase kubonakale kukho. ukubuka kuqala. Lapha sinamathisela uhlu lwamatheminali asebenzisa le nkundla okungase kube yisibonelo lesi simangalo. Kungenzeka yini ukuthi inkampani yaseMelika izimisele ukuhlala kuphela ku- phezulu-ukuphela futhi ushiye ezinye izindawo?
Njengoba ubonile, ngisho naphakathi kwalezo zinkampani ezibonakala zikwazi kangcono ukumelana nokwehla kwenani lamaphilisi, sithola inqwaba yama-nuances okufanele siwaqonde ukuze sithole umbono ongcono wokuthi isimo se-tablet sinjani. umkhakha ukulesi sikhathi. Ngabe ucabanga ukuthi ekugcineni, wonke amabhrendi azogcina ehlehlisa izitayela zawo? Unolwazi oluningi oluhlobene olutholakalayo, njengezibalo zokuthengisa zekota yokugcina ka-2016 imininingwane eminingi.