Imakethe yamathebulethi iyancipha futhi kancane ilawulwa yi Apple. Ngokusho kwedatha yakamuva, isabelo sabo semakethe sehle safinyelela ku-50% ngenkathi imikhiqizo efana Samsung, Amazon o Asus Zivela njengezinye izindlela ezicacile futhi zidla izinsizakusebenza ubuholi bazo ezinyangeni ezedlule bebungenakuphikiswa. Sikubonisa nonke amaphesenti.
Idatha yekota yesithathu, eshicilelwe ngu IWebhu Elandelayo, bonisa ukuthi umkhuba we Apple ukulahlekelwa ukubusa kwemakethe yethebhulethi, iyaqhubeka nokuqina. Yiqiniso, kungaba okungenangqondo ukuphika ukuthi iPad useyinkosi, njengoba esamele a 50% yamadivayisi athengiswayo. Kodwa-ke, akunakuphikwa ukuthi ukubaluleka kwayo maqondana nakho konke kuyaqhubeka nokuncipha, njengoba ilahlekile Amaphuzu we-8 mayelana nesemester edlule. Amanye ama-brand, ngakolunye uhlangothi, ayanda ngokugcwele. Samsung, ngokwesibonelo, isiphindeke kathathu isabelo sayo semakethe, sisuka ku-6,5% saya 18,4%. Uma kwenzeka Asus hhayi okumangalisayo kodwa namanje, iphesenti lakhe le-Q3, 8,6%, iphindwe kabili ku-Q2, i-3,8%. Futhi Amazon ibonakala izuza ukuhlobana, ifinyelela ku 9%.
Uma kuhlanganiswe, noma ngabe yikuphi, wonke umuntu angaqhubeka ewina, njengoba imakethe yamathebulethi iqhubeka nokukhula (a 49,5% ngonyaka owodwa). Nokho, kungenzeka ukuthi okuningi kwalokhu kukhula akubangelwa kakhulu imikhiqizo ye Apple, okuthi ngenxa yentengo yazo ibe nomkhawulo kakhulu uma kuziwa ekwandiseni izethameli zabo, njengamadivayisi Android, ezethula okunikezwayo okuhlukahlukene kakhulu, okuhlanganisa amaphilisi athengekayo kakhulu. Ngokuvumelana nalokhu, akubonakali kuyingozi kakhulu ukucabanga lokho Ukukhula okuningi kuka-Asus kungenxa yobudlelwano bayo ne -Google (Okunye, ngakolunye uhlangothi, esimema ukuthi sibikezele ukukhula okuphezulu kakhulu kwe-Samsung njengomenzi we-Nexus 10). Ochwepheshe futhi abakaze bangabaze ukuthi isizathu esenza i-Apple yethule ukwenza ithebhulethi encane (ngaphandle kwesikrini se-Retina uma kunesidingo nokuthi ingathengiswa eshibhile) yayihlobene namandla ezimbangi zayo ezintsha. Kusazobonakala ukuthi I-iPad Mini lo mkhuba ungase uhlehle noma ungahlehli, okuzodingeka silinde idatha ye-Q4.