Uma kuziwa ekukhulumeni ngokuvela kwemakethe yethebhulethi, sithola inqwaba yezinkomba ezingasitshela ukuthi iyiphi inkomba yefomethi nokuthi amathrendi angaba yini esikhathini esifushane nesimaphakathi. Ngakolunye uhlangothi, kunemiphumela yezezimali yemikhiqizo emikhulu, ethulwa njalo ngekota ezimweni eziningi. Ngakolunye uhlangothi, inani lamayunithi athengiswa ngesilinganiso somhlaba wonke okuthi, ngaphandle kokufaka idatha evela kubakhiqizi abakhulu, efuna ukunikeza umphumela obanzi futhi ohlanganisa ukuqhathanisa naleyo yeminyaka edlule.
Njengoba sikhumbula njalo lapho zonke ziphuma, okwamanje, endabeni yamapulatifomu amakhulu, sibhekene nesimo esiyinkimbinkimbi esibonakala ngokuthi ukugcwala. Ukunikezwa ngokweqile kuhlotshaniswa nokwehla okujwayelekile kwenani lamadivayisi athengisiwe. Emahoreni ambalwa edlule idatha emayelana ne i-trimester yesithathu konyaka futhi futhi, ukuwa kuyinothi elivelele esimweni lapho isidingo sokulungiswa okujulile okungaphinda kunikeze amaphilisi yokukhanga ababekujabulele phakathi neminyaka yokuqala yokuvela kwalokhu kusekelwa. Emigqeni elandelayo, sizokunikeza idatha yakamuva futhi sizozama ukubona futhi ukuthi iyiphi imephu yomgwaqo ezolandelwa abakhiqizi ngokuzayo.
Idatha
Ukuthatha njengereferensi izibalo ezihlinzekwe ngu inkampani yokubonisana i-IDC, phakathi nezinyanga ezedlule 43 million tablet. I ukuncipha uma kuqhathaniswa nesikhathi esifanayo ngo-2015 cishe Izigidi ezingu-7 Kwamayunithi. Ngalokhu kuncipha okusha, amakota ayi-8 aboshwe ngamaketanga, noma yini efanayo, iminyaka emi-2 elandelanayo lapho inani lamadivayisi athengiswayo liqhubekile nokuncipha. Abahlaziyi abahlukahlukene babheka ukuthi yidatha yesizini embi kakhulu kusukela ngo-2011 futhi ikude nerekhodi elabekwa ngo-2014, lapho phakathi kukaJulayi no-Okthoba amayunithi ayizigidi ezingu-56 adayisiwe adlulwa.
Onomthwalo wemfanelo
Omunye wabacwaningi be-IDC, uJitesh Urbani, uyaqinisekisa ukuthi okwamanje, enye yezinto eziholele kulesi simo kube amaphilisi abiza kancane. Ngokusho komhlaziyi, eminyakeni yamuva sithole a ukugcwala ngokweqile kule ngxenye, ezimweni eziningi futhi ekhiqize ulwazi olukhungathekisayo lwabasebenzisi abathole lolu hlobo lwemodeli, futhi oluphawulwe ukungazinzi, futhi ngenxa yekhwalithi engeyinhle kukho kokubili ukuqedwa nokucaciswa. Ngakolunye uhlangothi, uyaqinisekisa ukuthi umbango wobuholi lapho iningi lezinkampani lithathe izikhundla, usudale isimo esinzima lapho isidingo besikude kakhulu nokwethulwa okungayeki ukwanda nokunganqamuki. kwahambisana nezidingo zangempela zabathengi.
Amakhompyutha aphathekayo asebuyile endleleni
Naphezu kweqiniso lokuthi kule fomethi, kube nokwehla kwenani lamayunithi athengisiwe, iqiniso liwukuthi amakhompyutha Kubonakala sengathi ziphinde zibambe intshisekelo yabathengi ngenxa yentuthuko esiyitholayo mayelana nokusebenza, imidwebo futhi ngaphezu kwakho konke, ukuzimela. Ngakolunye uhlangothi, akumelwe sizibe amafomethi aguqulekayo, eseziphenduke izinkundla zesikhashana, njengoba sishilo kwezinye izikhathi, zibonakala ziyikusasa lawo kokubili amaphilisi angaphambili nawendabuko.
Abanqobile, abahluliwe kanye nama-nuances
Njengenjwayelo, kukhona abawinile nabahluliwe kule mpi yezinombolo, nakuba ngokwejwayelekile, ukwehla kuyinto cishe bonke abakhiqizi abahluphekayo. Cishe, Apple iphezulu izinga nge 9,3 million tablet ithengisiwe. Kodwa-ke, zingaphansi kuka-600.000 ngesikhathi esifanayo sika-2015. Samsung ilandela endaweni yesibili nge Izigidi ezingu-6.5. Uma kukhona noma iyiphi inkampani ekwazile ukumelana, ngokwengxenye, kube njalo Amazon.
Ingosi ye-e-commerce, enamadivayisi ayizigidi ezi-3,1 athengiswe ezinyangeni ezintathu ezedlule, ibe isimanga. Kodwa-ke, kunezici okufanele uzicabangele, njengokuthi iqiniso lakho isabelo semakethe sisencane kakhulu nokuthi ukwanda kwayo kugqame kakhulu ngenxa yokufika kwayo kulo mkhakha muva nje kunabanye abakhiqizi kusukela ibiqala phansi uma ikhangisa izinhlobo zayo zochungechunge lwe-Fire.
Ikusasa
Nakulokhu futhi, kuyingozi ukwenza izibikezelo mayelana nokuziphatha kwemakethe eminyakeni ezayo. Yize kwezinye izikhathi sikutshelile ukuthi u-2 koku-1 kungaba ibhaluni lomoya-mpilo eminyakeni ezayo, igama lokugcina liyoba kubathengi, abathe, ngakolunye uhlangothi, bathole kubo Smartphones ithuluzi ekahle usuku lwakho nosuku, futhi ngesikhathi esifanayo, usunayo amaphilisi kabani impilo esebenzisekayo kwenyukile futhi lokho kwenza ukutholwa kwemishini emisha kungadingeki.
Njengoba usubonile, umkhakha usaqhubeka nokubhekana nesimo esinzima esibhebhethekiswa ngokuhamba kwesikhathi. Ucabanga ukuthi lesi simo singanwetshwa nakwamanye amapulatifomu? Ingabe ucabanga ukuthi izimo zamanje ziwumphumela weminyaka ngesipho ebesifuna ukwanelisa isidingo esingelona iqiniso? Imaphi amasu ongawasebenzisa ukuze uqalise kabusha imakethe yamathebulethi? Unolwazi oluningi oluhlobene olutholakalayo, njengamaqhinga alandelwa abanye abakhiqizi abafana ne-Microsoft, ukuze ukwazi ukunikeza umbono wakho.