Imiphumela yokuthengiswa kwezitolo zase-United States ikhombisa ukuthi I-iPad Air ne-iPad mini bekuyimikhiqizo yobuchwepheshe ethengiswa kakhulu phakathi no-Black Friday, okungukuthi, ngoLwesihlanu, November 29. Sikunikeza imithombo emibili ehlukene enikeza iziphetho ezifinyelela ngokulinganayo.
I-InfoScout iye emnyango wesitolo somnyango weTarget futhi yaxoxisana nabantu abangu-3.000 abaphuma esitolo nezitolo zabo esezilungele ukufunda. Imiphumela ayikhohlisi kanye nomkhiqizo edayiswa kakhulu kwakuyi-16GB iPad Air. Ngemuva kwayo kufika i-16GB iPad mini bese kuba inguqulo engu-32GB yesizukulwane sesihlanu. Kuyathakazelisa ukuthi ithebhulethi elandelayo kulolo hlu iphuma ku-apula elilunyiwe eline-2GB iPad 16. Ithebhulethi yokuqala evela kolunye uhlobo i-Nook HD.
Le miphumela ayiyeki ukusimangaza ngenxa yokuthi iziphetho zingaba zinkulu kangakanani. Ukugwetshwa okwengeziwe, i-InfoScout iqinisekisa ukuthi u-40% wabathengi be-iPad babengabasebenzisi bamafoni e-Android. Lona umbono onongwe ngempi phakathi kwamapulatifomu nabalandeli.
U-Infoscout uphinde wenza umsebenzi wakhe wesikole ezitolo ezinkulu zaseWalmart e-United States, exoxa nabantu abangu-5.000. Sizobona ukuthi umkhiqizo wezobuchwepheshe othengiswa kakhulu yi- I-16GB iPad mini. Ukubona amaphilisi alandelayo ohlwini kufanele siye kumathebulethi amabili e-Android angabizi kakhulu. Kuyiqiniso ukuthi iphrofayili yenhlalonhle yezomnotho yamakhasimende e-Walmart ijwayeleke kakhulu futhi inamandla amancane okuthenga kunalawo aya ku-Target, lapho umuntu ebheka izinto zemfashini, ubuchwepheshe nezipho.
Ngokusho kwedatha evela enkampanini ngokwayo, i-Walmart ithengise amaphilisi ayizigidi ezingu-1,4 phakathi kwe-Thanksgiving ngoLwesine no-Black Friday, isibalo esingajwayelekile. Kulokhu, idlulwe ukuthengiswa kukamabonakude, ngokungafani nolwazi olujwayelekile olwenzayo sinikele namhlanje ekuseni eyaveza ukuthi amaphilisi yiwona mkhiqizo wezobuchwepheshe othengiswa kakhulu.
Umthombo: Forbes