Kube nesikhathi esincane sokuqagela kusukela kuzimpawu zokuqala zentsha iPad de 128 GB kuze Apple Ikuqinisekisile, naphezu kwalokho, isikhathi besingakashoda ukuze kube nombuzo ophikelelayo ozoqala ukuzungeza kanye nezindaba: kwenziwani? Kubonwe ohlangothini lweCupertino, nokho, umbuzo uwukuthi kungani? Abanye abahlaziyi, nokho, babonakala bethola izizathu ezinhle kakhulu zokuthi kungani inkampani yama-apula inqume ukwenza lesi sinyathelo futhi banokuningi abakwenzayo nenkinga okuxoxwe ngayo kakhulu ka- “i-cannibalization”. Ukukhuluma iqiniso, ngalokho, kanye ne izinzuzo zezinzuzo.
Emasontweni ambalwa edlule sathi mhlawumbe owangempela Umbulali we-iPad wayengekho omunye ngaphandle kwakhe iPad mini futhi, kunoma yikuphi, sekuvele kungangabazeki ukuthi ukuthengiswa kwethebhulethi eyi-compact kubalwa ngezindleko, ngokwezinga elikhulu, zomfowabo omdala. Kodwa-ke, uTim Cook, ugcizelele esitatimendeni sakamuva ukuthi i-cannibalization angakhathazeki nakancane ukuze Apple, ukubuyisela ingxenye yesu lakudala lenkampani elingafingqwa njengokuthi "ngcono thina kunabanye".
Nokho, nakuba kuncane okuxoxwe ngakho, kukhona elinye icala lokudla abantu noma elibaluleke kakhulu kunalelo iPad mini futhi i iPad: omunye we iPad y Mac. Lokhu, okungenani, yilokho uJohn Brownlee acabanga ngakho Ihlelo le-Mac, izingxabano zakhe siqoqa lapha. Ngenkathi Mac uthengise a 20% ngaphansi ngesemester yokugcina, i iPad ufika a 48% ngaphezulu. Ngemuva kwalezi zinombolo, kuzoba neqiniso lokuthi abafundi abaningi kanye nochwepheshe bathembela amaphilisi abo ngomsebenzi wabo kunasemikhiqizweni efana ne- MacBook Air, nalezo ze Apple bangase bajabule ngakho, hhayi nje ngoba kungcono ukuthi abasebenzisi "bantshontshe" zabo iPad kunabanye abakhiqizi kodwa ngoba, eqinisweni, i iPad inomkhawulo wenzuzo ofinyelela ku 48%, ngenkathi leyo MacBook Air kusuka ku 37%.
Kubonakale kulokhu kukhanya, ukuthi iPad mini ithumba ingxenye yemakethe kuze kube manje ehambisana ne iPad yamayintshi angu-9.7, sekuvele kubonakale kubuhlungu kangako, uma kubhekwa ukuthi I-iPad 4 izobe futhi izuza abasebenzisi bamanye amakhompyutha, abika izinzuzo ezincane kuwo Apple. Nika iPad inkumbulo ye 128 GB futhi andise ukusebenziseka kwayo ekusetshenzisweni kochwepheshe, ukuyisondeza kulokho okunikezwa yiyo MacBook Air, akulutho ngaphandle kokubheja okuqondile kwalabo abavela eCupertino ukuze bathuthukele ngokushesha ngangokunokwenzeka "kwaba post-pcIndlela abenza kahle ngayo kwezomnotho.
Kodwa kusenemininingwane eyodwa eyengeziwe: umkhawulo we iPad iyahlukahluka ngamamodeli futhi ungaqagela ukuthi iyiphi imodeli ehambelana naleyo nzuzo yemali 48%? Yebo, yebo, leyo enamandla amakhulu okugcina, okwakukhona kuze kube manje 64 GB. Nakuba kusibiza ama-euro angu-100 (noma amadola) ukuhlomisa ithebhulethi ngenkumbulo ephindwe kabili, i-Apple ibiza okungenani amadola angu-30, ukuze ngokugxuma ngakunye kwenyuse inzuzo yayo. Lokhu kucabanga ukuthi inzuzo ye 16 GB Kuyinto a 37%,omunye we 32 GB Kuyinto a 44% futhi enye 64 GB Kuyinto a 48%. Akubonakali kuyingozi ukuphetha ngokuthi inzuzo ingaba nkulu nakakhulu ku- 128 GB.