Ngesonto eledlule izinkampani ezimbili ezihamba phambili kwezobuchwepheshe (i-Apple neMicrosoft) zethule imikhiqizo yazo emicimbini emibili ukuze ziqhudelane emakethe ezinyangeni ezizayo, ikakhulukazi esikhathini esibalulekile sikaKhisimusi. Yebo, ama-pique athathe isikhathi esincane ukuqala. Yebo Tim Cook ubekwe icala ngoLwesihlanu olwedlule surface ngokuba, ngamazwi e-CEO ye-Apple, ilinganiselwe futhi iyadida. Manje Steven sinofsky ulayini buyisela ku-apula.
Ukuncintisana embonini yamathebulethi kusezingeni eliphezulu njengamanje. Sisesikhathini lapho ngokuqinisekile inkampani eyodwa noma ezimbili zingasungula (noma zigcine) ukuphakama kwazo phezu kwezinye, uma zithola umkhiqizo wazo phakathi kwenani elikhulu lamadivayisi afakwa emakethe njengamanje. Kodwa-ke, ukungqubuzana akuhlali kuphela kuzici eziqhathaniswayo zazo zombili izisetshenziswa. Ezinsukwini zokugcina imicibisholo iyandiza phakathi kwezinkampani ezahlukene ezinentshisekelo kulo mkhakha.
Kuyinto yansuku zonke kubalandeli bomkhiqizo ngamunye ukuthi bangene ezinkundleni nasemaphepheni akhethekile kwezobuchwepheshe, kodwa akuvamile ukubona ukuthi abaqondisi bezinye izinkampani bazigcina kanjani izimpi zabo ze-dialectical ngokuqondile noma ngokungaqondile. Emcimbini wokwethulwa kwe I-iPad Mini y I-iPad 4, u-Tim Cook akazange abe namahloni ngokuqhathanisa usayizi wesikrini sethebhulethi yakhe yamayintshi angu-8 naleyo ye-Nexus 7 noma ngokuthi izinhlelo zokusebenza Android amaphilisi ayengaphansi kancane kune-birria. Ngemva kwezinsuku ezimbalwa futhi ubekwe icala Microsoft Surface, ngokuba isiphakamiso esididayo.
Hhayi-ke, kulokhu i-Apple kudingeke ukuthi yamukele. Vuliwe Microsoft bayaqiniseka ukuthi surface Ixuba ama-PC namaphilisi angcono kakhulu futhi kulowo mqondo basekela isu labo lokumaketha. Ithebhulethi yakho inakho lokho iPad, ukuze ukwazi ukusebenza ngezinhlelo zedeskithophu ezijwayelekile zokuphila konke futhi ukwazi ukukwenza njengoba bekwenziwa impilo yonke, ngekhibhodi negundane. Steven sinofsky, efuna ukuqinisa lesi sikhundla futhi adicilele phansi imbangi, ukushilo lokho I-iPad Mini iyithuluzi kubiza kakhulu ukuba nje ube ukusetshenziswa kwezokungcebeleka futhi inikeze i-Apple lapho ibuhlungu khona kakhulu ngokuyibiza ngokuthi "ithebhulethi engu-7-intshi", okuyinto abantu baseCupertino benqaba ngokuqinile lokho.