Ukuthenga ngaphakathi nohlelo kwemidlalo yethebhulethi kuzoba imayini ngokuzayo

Ucwaningo olwenziwe yiJuniper Research lulinganisela lokho ngonyaka Imali engenayo yango-2016 yokuthenga ngaphakathi nohlelo kumageyimu ethebhulethi izoba ngohlelo lwe Ama-dollar ayi-3.030. Isibikezelo sisekelwe ekushintsheni amathrendi ekwenzeni imali nasekunikezeni izibambiso ezitolo ezinkulu ze-inthanethi zamapulatifomu amakhulu. Lokhu kuzophindaphinda ngo-10 iholo lamanje elimele izigidi ezingama-303. Sikutshela okuyisisekelo salokhu kubheja ngokuya ngemibandela yombiko ngokwawo.

Okokuqala nje, ukududuza okuphathekayo babona ukuthi abasebenzisi babo bakudala banjani ukuya kumaselula namathebulethi ngenxa yezizathu eziningi. Amadivaysi eselula afana noma amancane ngosayizi ngakho anikezela ngokuphatheka okufanayo ngenkathi ulondoloza ekuthengeni idivayisi. Ikhwalithi yemidlalo abayinikezayo ifanisiwe futhi ukuhlukahluka kukhathalogi yegeyimu kukhulu. Ngaphezu kwalokho, lezi zishibhile futhi kulula kakhulu ukuzithenga njengoba amadivayisi anoxhumano lwe-inthanethi olungcono, ngisho nakumanethiwekhi eselula.

Okwesibili, ukufika kwemodeli freemium ngokuthenga kwangaphakathi nohlelo ngemali ebonakalayo se i-generalizing. Ukuthengisa igeyimu ngentengo yokuqala kuya kuba nzima ngokuba nzima, futhi onjiniyela bayakwazi lokho. Izimali ezibonakalayo zinenzuzo kunezinkokhelo ezincane. Ungathenga inani elihle lemali ozolisebenzisa kugeyimu kanye kuphela bese ulisebenzisa ngendlela elikufanela ngayo. Ubuhlungu bokukhokha nokuhlinzeka ngemininingwane yasebhange buyancipha kwabanye.

Okwesithathu, umkhakha okhulayo ngaphakathi kwemidlalo yilowo we izihloko zemidlalo njenge-poker, eminye imidlalo yamakhadi, ukubhejwa nokunye. Into ethokozisayo ukuthi Akudlalelwa ngemali yangempela kodwa ngamachips esingasisebenzisa kuphela ngaphakathi kwegeyimu nokuthi ukuyiqeda kungase futhi kuhambisane nokuthenga kwangaphakathi nohlelo okuvula amamodi namathuluzi.

Njengeqiniso elimangalisayo, kubonakala sengathi abantu baseYurophu ngeke babe nesibopho esikhulu sokugcwalisa izikhwama zezinkampani zonjiniyela futhi kuzoba abantu baseMelika nama-Asia abenza u-86% wokuthenga ngaphakathi nohlelo ngo-2016.

Umthombo: Ucwaningo lweJuniper