El Ci gaban kasuwar tebur ya daidaita a cikin 2013 bayan shekaru uku na masana ilmin taurari a jere. Makullin alama yana cikin raguwar manyan kamfanoni guda biyu a fannin: Apple da Amazon. Wannan ya fito fili daga bayanan jigilar kayayyaki a cikin kwata na ƙarshe na shekara wanda aka samu ta hanyar binciken IDC kuma aka bayyana jama'a ta hanyar rahoto.
A cikin wannan kwata na karshe na shekara. Allunan miliyan 76,9 a duk duniya. Wannan yana wakiltar haɓakar 62,4% idan aka kwatanta da kwata na baya, wani abu na yau da kullun da aka ba da cewa mun haɗa da yakin Kirsimeti da gabatar da sabbin samfuran iPad.
Idan muka yi kwatanta da daidai wannan lokacin na shekarar da ta gabata, za mu ga cewa ya canza zuwa +28,2%., shima yana da yawa amma ya karu sosai idan aka kwatanta da ci gaban da aka samu a bara wanda ya kai kashi 75,3%.
Idan muka yi la'akari da adadin na tsawon shekara guda, za mu ga cewa an aika da allunan miliyan 217,1, idan aka kwatanta da miliyan 144,2 da aka aika a 2012. Wato, karuwa 50,6% idan aka kwatanta da shekarar da ta gabata. Ci gaban shekara-shekara a cikin 2012 ya kusan 78%. A takaice, muna ganin raguwa, al'ada ga samfurin da ya girma a saurin bugun zuciya.
Idan muka dubi rarraba raka'a da aka aika a cikin kwata na ƙarshe na 2013 za mu ga wasu abubuwan mamaki.
Manyan Dillalan Allunan Biyar, Kayayyaki, da Raba Kasuwa, Kwata na Hudu 2013 (Kashi a cikin miliyoyin)
| mai sayarwa |
4Q13 jigilar kayayyaki |
4Q13 Kasuwar Kasuwa |
4Q12 jigilar kayayyaki |
4Q12 Kasuwar Kasuwa |
Ci gaban Shekara-shekara |
| apple |
26.0 |
33.8% |
22.9 |
38.2% |
13.5% |
| Samsung |
14.5 |
18.8% |
7.8 |
13.0% |
85.9% |
| Amazon.com Inc. |
5.8 |
7.6% |
5.9 |
9.9% |
-1.7% |
| Asus |
3.9 |
5.1% |
3.1 |
5.1% |
25.8% |
| Lenovo |
3.4 |
4.4% |
0.8 |
1.3% |
325.0% |
| wasu |
23.3 |
30.3% |
19.5 |
32.5% |
19.5% |
| Jimlar |
76.9 |
100.0% |
60 |
100.0% |
28.2% |
Apple ya sake rage kason kasuwar sa muhimmanci. IPads miliyan 26 na lissafin kashi 33,8% na rabon, raguwa idan aka kwatanta da 38,2% da ke wakilta ta raka'a miliyan 22,9 a cikin 2012. Ci gabansa ya kasance kawai 13,5%.
Samsung ya kasance na biyu kuma yana girma kowace shekara a kashi 85,9%. An bayyana wannan a karuwa a kasuwar kasuwa zuwa 18,8% tare da allunan miliyan 14,5 da aka sayar a cikin lokacin.
Matsayi na uku ya mamaye Amazon, ya kamata ku damu. Tallace-tallacen su ya ragu a shekara, Kasancewa kawai masana'anta da suka sami wannan yanayin a cikin mafi ƙarfi. Kasuwar sa ya ragu a fili zuwa 7,6%.
ASUS ya karu da kashi 25,8% kuma yana kiyaye rabon kasuwar sa. Kuma a wuri na biyar ya bayyana Lenovo, wanda ya haɓaka 325% wanda ke ba shi kashi 4,4% na kasuwa, ba abin da ba za a iya mantawa da shi ba. Wannan ci gaban ya samo asali ne saboda dabarunsa a kasuwanni masu tasowa, inda ya sami damar ba da farashi mai rahusa godiya ga haɗin gwiwa tare da masu sana'a masu zaman kansu a kasar Sin.
Source: IDC