The analysts of Kantar Worldpanel They have launched a study in which they show the reasons that will lead the iPhone 6 to become the best-selling smartphone in history. The truth is that this feat has been achieved by Apple with each of the iPhone models that have been launched in recent years, but this time even could beat the records previously set, breaking records. We tell you the reasons that they expose in the report that emerged from said market study.
Since the first iPhone hit the market, Apple has done nothing more than amass record after record. Lovers or detractors of the firm, they do not leave anyone indifferent, What cannot be denied are the figures, and these say that year after year they place your smartphone at the top of the list of best sellers in history. Currently, the best-selling smartphone ever (conventional phones aside, Nokia commands in this classification) it's the iPhone 5s. But there is more, until this came, the one that occupied this privileged place was the iPhone 5, and previously the 4S, after the iPhone 4 was.
The success of Apple has been such that the iPhone (putting together the figures of all versions) is andAmong the best-selling products in general in history, rubbing shoulders with Michael Jackson's Thriller album, Harry Potter books, Rubik's cube, Star Wars movies, or the Play Station. The leap made by the main Android manufacturers, especially Samsung, has not served so that individually, some terminal has managed to beat it. Only models like him Galaxy Note 3, Galaxy S4, Xiaomi Mi3 or lately the Motorola Moto G and the most prominent of the Windows Phone platform, the Nokia Lumia 520 manage to disturb a bit.
What does this mean? What to say that the iPhone 6 is going to be the best-selling in history, it's not such a risky bet, but the study goes one step further. Kantar Worldpanel is an international company that is part of the Kantar group, and which is dedicated to conducting market analysis on the products that people buy. On this occasion, they give us the keys to why this situation is repeated over and over again with each launch of a new Apple smartphone and why will it happen again.
Loyalty and novelty
Loyalty. The products that come out of Cupertino, achieve it for a series of reasons, different in each case, and that sometimes even escape logic retain users to this brand. This fact is reflected in one of the data provided by Kantar, whereby 88% of the owners of an iPhone currently who have in mind to change their phone in the next year, will choose an iPhone again. This figure in Samsung it is only 76%, which gives us an idea of the attractive power of the bitten apple.
One more piece of information, when we talk about Apple and Samsung users, most move from one brand to another, they are the more direct competition. Well, of the users who currently use a terminal from the Korean company, the 8,5% plans to buy an iPhone soon, while only 3,7% is the other way around, a figure that increases to 46% if we refer to the Chinese market, another of the largest along with the North American.
Novelty. The iPhone 6, regardless of other features that it may incorporate, will stand out for the increased screen size, which will become 4,7 and 5,5 inches. This will cause many of the current Android users who did not switch to iPhone due to the small size of its panel, now change sides, which will generate a considerable growth in countries like China, they prefer these devices. Finally, one last point, according to Brian Marshall, an analyst at ISI Group, around 9% of users usually update their iPhone after a launch, but this time, it it will shoot at 14%.
All in all, it is very likely that this 2014 we will attend the launch of a record device, which could beat all the records that its predecessors had set. Apple's Worldwide Developer Conference (WWDC) will be held in just three days, between June 2 and 6, in the city of San Francisco, and it will be there where we see the first official details of the iPhone 6, such as the new version of the operating system, iOS 8.
Vía: BGR
Where can I read that report?
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For the love of god this news was definitely made by a fanboy .. As if iPhones were cheap enough for half the world to run off to buy the latest and overrated Iphone. so take out one with a 6-inch screen there are better equipment at a much lower price than any Iphone .. Pay so much just for having a little apple behind and at the end of the day what some more uses are about 15 applications at most .. What idiots that of giving the pleasure to Apple that the only thing they do is impose what they want, not what their customers want, has them like sheep to the FanBoy ..
Commercial paid X Apple 98% of all companies that make smartphones offer better products than the 5S and Apple knows it X that plays with this type of strategies Apple believes that by increasing the size of the screen we are all going to go like sheep to buy I leave your outdated products to your discretion
We will see where all those Apple users are, that when you show them your new Android mobile the first thing they tell you is, buuuf so big I don't like them.
Why do you invent data? Samsung's Galaxy range is a top seller.
How much Apple fanboy ...
For lack of money ...
And this shows how sheepish people are. Everyone for the new phone on the block! When the characteristics are not yet known.
FanBoy drag batteries since the only one that will have a sapphire screen will be the 5.5 iphone that is, the 4.7 will be like a 5c if they want the best they will have to buy the 5.5 which will be the premium. To sell their souls to pay for it hahahahaha. I still remember some stupid friends who had the 4s and they ridiculed me when I had the Note 1 for how big it was .. And now what the FanBoys will say