Many analysts assure that Apple Lossless Audio CODEC (ALAC), It has been losing sales for a long time because it does not have a phablet-format terminal in its catalog. However, it seems that the apple brand does not think in the same way, judging by how it is facing the production of the iPhone 6; and of the 90 million units that will be manufactured throughout 2014, it can be concluded that those in Cupertino believe they are reaching the market at the best time.
If we take into account the sales of previous models, the plans that Apple makes regarding the iPhone 6 would be waiting for a demand 23% higher to that of the iPhone 5S and 5C. Undoubtedly, they have to be very sure, both of their product and their brand, and of the moment in which they reach the market, to think that the consumer's response will be so satisfactory.
A record figure despite the current situation
The truth is that forecasts within the sector warn of a slight stagnation in the sale of smartphones within the most established markets during 2014. In fact, there is a certain feeling of lack of novelty in the most successful product lines that year after year improve their performance somewhat, but redound to the same concepts.
So, at first glance, the 90 million in production can mean two things, or a marketing strategy of the apple or the convinced idea that they have a breakthrough product with which they will be able to take the sector out of its inertia.
The possible qualities of the iPhone 6
The features that the iPhone 6 could present, as has been discussed to date, are as promising as they are controversial. Your hypothetical protection from sapphire crystal, for example, you have received Gorilla Glass manufacturer's criticism. Likewise, the size of its screen (estimated at 4,7 and 5,5 inches) will be little new after several years with the competition betting on such formats, and after Tim Cook affirmed time and again that 4,3 inches they were the perfect size for a smartphone.
We will have to wait and see how Apple plans the strategy around its next iPhone 6 to make it such a "desirable" team.