If we stop to look at the ranking of the most established technology companies in the world, we see how Asian firms are the ones that occupy most of the positions of the 10 with the most acceptance among the public. Samsung, LG or Huawei are just some of the most powerful and yet they have had to share part of their prominence with others from, especially China. As we have recalled when talking about tablets or smartphones manufactured in the Asian giant, in the heat of economic development, dozens of small brands have emerged that are trying, with greater or lesser success, to make the leap to the rest of the world and try to innovate in its own way through more affordable terminal-based strategies than its rivals trying to be balanced.
However, despite the fact that many blame the most populous country in the world for the saturation that some formats are suffering, the truth is that not all the models created there are not capable of going outside their borders. From customs controls, to the existence of different habits among consumers in different areas, we can find a series of factors that could serve to explain why not all the Consumer electronics Made in China lands in markets such as Europe or the United States. During the following lines, we will tell you more about the most relevant ones.
1. The size of each domestic market
One of the reasons why tablets and smartphones of more modest brands in the country of the Great Wall are not able to consolidate in other areas, has to do with the bulk of consumers of each of them. China is market largest in the world not only from the point of view of terminal manufacturing, but also in terms of number of users. This, together with other elements such as an increase in purchasing power, results in the purchasing power of Chinese citizens being greater than that of Europeans, leaving aside the amount of money they have at their disposal, and taking as a reference that when dealing with of a niche formed by more than 600 million people, the speed of device replacement may be higher than in the Old Continent or the United States.
2. Lack of adaptation
We continue with a factor related to the legal framework. Both in technology and in a multitude of products of all kinds manufactured outside Europe, we can find dozens of quality controls that determine their entry into the community market or not. Despite the fact that many devices manufactured in China are suitable to be marketed in areas such as Southeast Asia or Latin America, here we find more rigorous tests that act as a filter. To this we must add the existence of duties and taxes that in many cases, can be unaffordable for most of the most discreet technologies.
3. Consumption habits
Third, we find a criterion that depends exclusively on the public. In Europe and the United States, the market share is distributed among a handful of firms that leaves little room for maneuver for others trying to establish themselves in both regions. The table It has a lot to do with it, since you have at your disposal a catalog of terminals with very high performance and for which you do not mind spending significant amounts of money. For this reason, tablets and smartphones Made in China more discreet, they can be unattractive if we take into account that it is still possible to find some important manufacturing defects in them and that for many, the Asian country still carries part of its manufacturing past.
4. Question of connectivity
The habits or the size of the market are not the only challenges that the different media at our disposal must face. We must not forget, especially in the case of smartphones, that we are buying a mobile phone, therefore, it must have the necessary support to function correctly with the telecommunications networks existing in each country. Currently, there are a multitude of connections around the world and not all of them are compatible with the terminals that we handle on a daily basis. For this reason, each manufacturer must create their models so that they work in a specific strip of the Radioelectric spectrum that varies in each area. A more sophisticated device will be able to cover more coverage.
Although the Internet may be one of the channels through which it is possible to acquire technology whose main objective is China or its neighboring countries, the truth is that it can be risky to buy this type of product if we take into account all the factors that enter into play. Do you think it is justified that there are a series of barriers aimed at limiting the entry of Asian electronics and that they can be useful to regulate the market? Do you think that sooner or later the smallest technology companies will end up consolidating in the rest of the world? You have more related information available, such as the elements that influence the final price of tablets and smartphones. so that you can better understand everything that moves in this area.