Blow to Samsung, which loses leadership in one of the key markets

La analyst firm IDC, source of a multitude of reports on the market situation and its forecasts, brings in its latest document bad news for Samsung. The South Korean company, which despite the many rumors that have arisen, has not yet presented any new tablet models in 2015, has been outmatched in India by a local manufacturer, a major blow to this emerging market that is focusing efforts multi-signature and one of the bastions of Samsung's growth.

Recently Samsung confirmed that it had lost the top position in the Indian smartphone market in favor of Micromax, a company owned by the country that had managed to win the favor of its citizens. It was the first sign of weakness in the Korean firm, which until then had been quite firm. Now the replacement is also confirmed in tablets, again by a local company, surely originated by a decline in popularity Samsung and an indigenous competition that has grown a lot in recent months.

In any case, the data is not entirely alarming, although it is significant, especially if it ceases to be the result of a specific situation and becomes a trend that may influence other markets in one way or another. With the 12,9% of tablets sold In the last quarter of 2014, Samsung is in second position. The new leader is a local OEM as we said called iBall, which accounted for 15,6%. Third we find another Indian manufacturer, Datawind with 9,6%. They complete the top 5 Lenovo with 9,4% and HP with 8,7%.

tablet-market-share-Q4-India

New models on the way

We will see if Samsung confirms how it did with smartphones these figures or, on the contrary, they deny IDC. What is certain is that the new models are already on the way and with their arrival they will help the Asian giant to regain its throne in a key market for this and subsequent years. Both the new ranges Galaxy Tab J, Galaxy Tab E and A Galaxy Tab that will make up the new catalog as the Galaxy Tab S2 As new stars of the same, they have already been seen and surely we will have news soon, perhaps next March 1 at the Mobile World Congress.

Vía: Phonearena


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  1.   Javier said

    The tablet that everyone is wanting to see in the new Nvidia Shield 2 with the New Tegra x1 processor, the most powerful on the market and which I hope will come out at a price similar to its predecessor, will be my future Tablet for 2015.