The weight of Samsung The mobile device market continues to grow. They have long been world leaders in telephones thanks to a strategy based on variety and excellence. Samsung's low and medium range is the one that has the most weight in its sales, while the high range generates a significant amount of benefits. The results of their latest flagships have been good but not as good as they expected. In 2014, the strategy will change and they will focus more on tablets and in the mid and low range.
Thanks to a report from the South Korean media ET News, we can access specific data for this course, just as we obtain a forecast for the next one.
The Galaxy S4 was a great sales success, it was well above its predecessor the SIII, but the Koreans were not entirely satisfied, as their expectations were higher. In 2013 they expected to sell 290 million mobile phones and finally it was about 260 million. Many of them were high-end, but they did not represent the expected percentage. By 2014 they expect to sell 360 million units, which although it may seem like a lot, represents the most modest expectation of year-on-year growth in recent years in this business for the company. In that amount, only 35% of them will be high-end, about 126 million.
In a way, the high-end is saturated. There are many options on the market from other brands and within Samsung itself, it is difficult for the average consumer to differentiate the advantages between an SIII and an S4 or a Note II or a Note 3, while they do see a substantial difference in price. Going for different can be a solution and Galaxy Round would represent this.
However, in the general scheme, ET News is betting that the company will focus its efforts in 2014 on continuing to have a great low-mid-range offering that will please those who want a smartphone for the basics.
The effort is also will focus on tablets. In this field they are not yet leaders, Apple and its iPads are clearly ahead despite the fact that the distances are reduced. In this segment there would be a lot of innovation capacity, especially in the high-end range. The last Galaxy Note 10.1 2014 Edition would be a clear example of this and the next Galaxy Note 12.2 a reaffirmation of this idea.
Source: Android Community