New set for Sony. In the last quarter, corresponding to second quarter of your fiscal year 2014, the company has recorded significant losses. In addition, the mobile division confirms that the forecasts made at the beginning of the year are not feasible and cut its objective for the second time, which is now set at 41 million smartphones.
Sony started the year ambitious, the company hoping to sell by the end of its fiscal year a surprising number of 50 million of smart phones. After three months they suffered a reality check and in July (the end of their first fiscal quarter) they lowered the figure to 43 million. Now, and after 50% of the course, the forecasts go back down, 41 million. Already last month they warned investors that the mobile division, despite revenues amounting to 2.830 million between July and September, I was not having a good time. In fact, it has ended up costing Kunimasa Suzuki his job, who has been replaced by Hiroki totoki as CEO of Sony Mobile.
The global figures of the Japanese company are summarized in a net loss of $ 1.250 billion and an operating loss of $ 785 million, a 593,9% loss that leaves Sony in a world that is far from ideal. Leave your laptop business behind Vaio, eBooks and Bravia televisions it has not served to prevent the deterioration of their accounts. The games division is saved, which has managed to sell 14 million PlayStation 4 units by now, an 83,2% increase in revenue.
The sale of components, key
There is little doubt about the quality of the latest devices released by Sony. Xperia Z2 and Xperia Z3, the most recent, (also tablets) have been praised in many media and highly valued by critics. Especially the Xperia Z3, listed as one of the best current high-end terminals. The problem is that they have struggled to reach consumers in some major markets like the United States.
Despite this, Sony's presence in the market is more established than ever, even as a component supplier. Their Exmor sensors They are used by many brands in the cameras of their devices, including Apple. This division has partly saved furniture with an increase in revenue of 23,1%. As soon as the company changes some parts of its gear, these figures may end up turning around.
Source: The Verge