On December 1, the world day of the fight against AIDS is celebrated. Apple, like other companies, is joining campaigns and some initiatives that address the disease at this time. On this occasion, the Cupertino company has launched a special section of applications whose benefits will go entirely to (RED), in a gesture of commitment that can be carried out thanks to the collaboration of the developers themselves.
This section that is established within the App Store includes some as important as Angry Birds, FIFA 15, Monument Valley, Clear or Paper. Starting from today, day November 24 and until next December 7, All the income received from the 25 applications that are included in the list will be dedicated to the initiative mentioned above, (RED), and in which illustrious figures such as the singer of U2 participate, Bond (He is also co-creator of the platform), to the most important brands in the country, such as Coca Cola or Starbucks.
Not only the money that is collected from direct purchases of applications will be used for this good purpose, but also that derived from in-app purchases will be received by the Global Fund to Fight AIDS. Participating is really easy, and you just have to look for the applications whose icon has turned red (update if none appears) and download them after payment or buy something within them.
If you are going to buy an iPhone, better on day 1
Apple's commitment goes even further, and a portion of all sales that occur on December 1 is also donated to the cause. It does not matter if the purchase is made through the web or in a physical store, you will be helping to increase the more than 65 million that Apple has already dedicated to the fight against AIDS.
Large companies like Google or Apple are often criticized for their actions and actions like this that improve and even save the lives of thousands of people are not given the prominence they deserve. You have more information in the apple website and (RED) page. If you want to know which applications are included in the list and which have also agreed to donate their part of the income, you can consult them here.
Vía: Engadget