Presented on September 9 in Cupertino along with the iPhone 6 and iPhone 6 Plus, the Apple Watch will arrive according to the official information provided by Apple to principles of 2015. Although this date leaves us a wide margin within which, much more had not been able to be specified until today. A message from Angela Ahrendts, signed last year by the apple company and whose task is to supervise the physical stores, has been leaked to the Apple Store managers themselves.
Many understood the gesture of presenting the Apple Watch already in September as a declaration of intent to launch what is their first smartwatch as soon as possible, and therefore, they interpreted that this "Early 2015" that accompanies the device referred to close dates to the change of year.
The other alternative that had gained strength and that they had not been able to refute so far comes from data from The Information. A report in which they speculated about the ideal time for the launch of the Apple Watch and were looking for dates within the margin that marks "early 2015". They led to the conclusion that between the days before Valentine's day would be the chosen one, since it is an event that triggers the sales of devices and accessories, and the Apple Watch is part of these two sets.
As of February 19
The new information, which comes from internal company sources, belies the two previous theories. It will not arrive shortly after we take the grapes, and it will not do it before Valentine's Day, but it will be from February 19, the day on which the entrance of the Chinese New Year and therefore, it is practically postponed until spring.
Angela Ahrendts has been, involuntarily, the one who has given voice to the words that have confirmed that this is currently the period that Apple handles in its plans "We have a new watch to launch in spring" he warned the employees of the Apple Store.
We will see if this time is enough to improve a product that two months ago was still quite green. And we will also see if they take the opportunity to make a quality leap in relevant aspects such as the battery, which According to Tim Cook, it barely reaches a day of autonomy, basically the same as the rest of Android models.
Source: 9to5mac