While in most of the globe the iPad It is still the device par excellence in the tablet sector, there are certain markets where Apple is losing market share to other manufacturers. This seems to be the case with Japan. There the Asus tablets They have exceeded apple sales thanks, in part, to the relationship between prices in the catalog of both firms.
A little over a year ago we already told you that first Nexus 7 had managed to improve the sales of the iPad in Japan, although this data was a bit relative and Apple made an effort to deny it. This time, however, the issue seems somewhat more unanswerable. According to a study by the consulting firm BCN, Asus was the first manufacturer by number of sales in the country during the first half of 2014, achieving a 38,9% of quota in front of 36,4% of the Apple.
Price is a rationale
Not surprisingly, prices have a lot to do with these figures; and is that the two most popular models manufactured by Asus, the Nexus 7 and Memo Pad, they cost 20.000 yen, while the iPad moves around 40.000 yen.
However, that does not detract from Asus, which has managed to become a benchmark brand in a apple bastionThere are many "cheap" tablets, but if those of this manufacturer have managed to impose themselves in such a way it is because of their good dedication and that deserves all the recognition. In fact, in uberism comment that even devices with Windows they have a significant demand among the Japanese consumer.
Cook already explained his reasons
When the fiscal quarter data was released in April, Tim Cook already suggested that the fall in iPad sales had more to do with the lack of stock At certain times of the year than with a loss of popularity for your tablet.
We do not want to question Cook's argument, since perhaps he is right, however, to have the ability to meet the demand of a product is one of the factors that measure the success of a firm, and if Asus has achieved capitalize Apple's weakness in this regard, good for them.
Source: 9to5google.com