Amazon has not only established itself in the online market, but has also decided to make the leap into consumer electronics and the world of culture by launching products such as Kindle, which allows us to enjoy the best literary works instantly, or Fire 7 , a tablet that we have already talked about on other occasions and that represents the commitment of the American firm to gain a foothold in this sector.
However, in a strategy based on being present in more aspects of users' lives that is not limited only to having some of the company's products, it has also decided to launch itself into the catalogs of apps, where you have tools like Audible, of which below we detail its most outstanding characteristics but also the shadows that can overshadow its success.
Operation
The idea of Audible is very simple: It is a digital library with more than 180.000 titles that the user can choose between reading in a traditional way or listening to them as a audiobook. Among the strengths of this app, the possibility of transferring literary works through WiFi networks stands out, but it also allows you to add bookmarks and create favorites lists for later playback.
Well received ... outside of Spain
This app, developed by Amazon, has achieved more than 50 million downloads. However, its market is somewhat small since the bulk of users reside in the United States, France and Germany. On the other hand, another of the great limitations of this tool and that can hinder its success, is the fact that some of its functions such as Whispersync, which allows you to alternate between traditional reading and listening to the work, is only available for Kindle .
Free?
Audible does not have no cost download. However, it has integrated purchases and it is necessary to pay to acquire a large part of the 180.000 titles available in the database. On the other hand, it is receiving a lot of criticism due to the fact that you have to pay amounts that for many users are excessive and finally, the fact that still It is not available in Spanish, a request highly demanded by thousands of people but that has not yet been answered.
As you have seen, Amazon has made the leap to apps but with a lukewarm reception from users that can hinder its final implementation in application catalogs with barriers such as language. After knowing another of the bets of the American company to settle in the cultural industry, do you think that it will be successful or that it will nevertheless be unable to compete against other portals that offer thousands of books in Spanish and at no cost? You have more information available about other Amazon products such as its Fire 7 so that you can give your opinion.