Problems accumulate for Apple in the tablet segment. The latest figures on the sales of iPads They are not at all positive, and the criticisms of the latest models put on the market have few compliments to the work of the company. As if that were not enough, the United States is experiencing a clear change in trend, since for the first time in history a device has surpassed the iPad as the most sold to schools in the country. The Chromebooks Google's tools have been the majority choice for teaching in the last quarter.
One of Apple's aspirations when back in 2010 it presented the first iPad was to one day be able to replace conventional books, especially in areas such as education. Since then, many have been the educational centers of United States, although also from other parts of the world, who have acquired iPads as tools for students, a way to improve the quality of teaching.
According to the most recent data from the market analysis firm IDC, Apple has seen how a new competitor has come from behind to surpass it. It is nothing more and nothing less than its main competitor in the mobile sector, Google. Mountian View company has shipped for education market 715.000 Chromebooks in the third quarter of the year while Apple has reached the 702.000 iPads.
IDC further notes that one of the main reasons for this change is undoubtedly the significant savings that it means for schools. Chromebooks can be purchased from approximately $ 200, while the iPad Air (in the third quarter does not count the iPad Air 2) with all applicable discounts costs $ 379 per unit. Then there are the rest of the factors that have also influenced the directives opting for these devices, such as include a keyboard instead of the touch screen or are easier to use. “The growth of the Chromebook is a major concern for the Apple iPad. As the average age of students grows, the need for a keyboard grows, ”says IDC analyst Rajani Singh.
Apple's options to stay in the place it has occupied so far go through exploiting its catalog of educational applications, the App Store It has no rival in this sense, although Google Play is taking giant steps since the creation of a dedicated section. This news does not come at the best time since the IDC firm itself, in its third quarter report noted the decline in iPad sales as one of the factors behind the slowdown in the tablet market. Apple's hopes seem pinned right now on its iPad Air Plus or iPad Pro professional-use tablet that would arrive in the spring of next year and with which they hope to revolutionize the business sector.
Source: 9to5google