Last week we were surprised to learn of the gains that a seemingly simple game like Flappy Bird it reported to its creator. In recent days, however, we have also been aware of the figures that move around Clash of Clans, one of the leading revenue titles on both the iOS and Android platforms. Nothing less than U.S. dollar 650.000 their creators pocketed per day, mainly thanks to in-app purchases.
Supercell is another Finnish developer that is successful in the mobile and tablet games market. The Clash of Clans has become the true rival of the Candy Crush Saga in the section “top by income”In the 2 main app stores. In fact, its arrival just a few months ago on Google Play has meant that Supercell's global profits will end up reaching 350 million euros throughout 2013.
The free, "sells"
Obviously, it is necessary that the product has quality in some sense and is able to catch the user, but if that is achieved, the initial gratuity of the game is a winning formula. According to the figures of which Android Libre echoes, those who download the Clash of Clans end up spending on average U.S. dollar 100 in unlocking premium packs. It is true that there will be many players who do not spend a penny, but to achieve that relationship there will also be a few investing a lot of money in their village.
You can do the math, if a title of PlayStation or Xbox It is sold initially for about 70 euros (the price ends up falling quickly) and implies much greater investments, not only in its development, but also in distribution and marketing, the profitability falls on the side of the freemium.
Flappy Bird vs Clash of Clans vs Candy Crush
Candy Crush is, today, the millionaire game par excellence. Its revenue reaches $ 850.000 a day, although it has been running on multiple platforms for some time. Clash of Clans users will probably spend more money individually, although this title is beginning its expansion right now and has a lot to cover.
With the figures that freemium handles, almost that profit of $ 50.000 a day (from advertising) is too small. Although of course, the development work of Flappy Bird It is insignificant compared to the other games we talked about.
Source: eleconomista.es