As we have mentioned on other occasions, consumer electronics is a sector in constant renewal. Firms must be constantly adapting to user demands. This leads them to launch models with a great periodicity that, with their lights and shadows, can mark the main lines that will be followed by the supports that come on the market later. Events such as the MWC held in Barcelona last week, are the showcase that the most important technology companies in the world use to present terminals with which to conquer users and with which they intend to go further and break with everything previously established.
Samsung It is one of the firms that has been causing the most talk in recent months thanks to the launch of several models, with which it seeks to establish the patterns that will define these media in the short term. The curved screens and virtual reality that are gaining weight this year, follow in the wake of other advances such as wearables, which have already seen the light in other world-wide congresses. Currently the Galaxy Edge S7 It is the jewel in the crown of the South Korean firm, which wants to redefine the limits between tablets and smartphones, but is it really prepared to break these schemes? Below we analyze the possible path that one of the largest companies in the world intends to establish and what risks it faces with it.
The path of 2015
During the past year we already saw some of the new products of this firm among which stand out the Galaxy S6 Edge + that after its launch, it was cataloged by many as the best smartphone on the market. Features such as a full charge in just 2 hours, its display of 5,7 inches, a high resolution of 2560x144o pixels and a 4 GB RAM They were the hallmark of a phablet that, however, had a great obstacle to obtaining a resounding success: Its price, above the $800 was one more impediment for the firm to improve its results compared to 2014, with a sales increase of only 1% according to Mobipicker. This model has already begun to glimpse some of the guidelines that Samsung would follow during 2016: Presence of curved screens.
Galaxy S7 Edge, a positive turn?
If with the S6 Edge Plus, which saw the light at the end of 2015, Samsung has already made headlines, it has not been less with the new member of the family presented in Barcelona a few days ago, the Galaxy Edge S7, which will begin to be marketed very soon and which has features such as a 5,5 inches and the same resolution as its predecessor, aluminum housing, a Exynos 8890 processor that can reach speeds of 2,3 GHz and a 4 GB RAM. An important advantage is the fact of being able to add external memory to it, which considerably expands the storage capacity. On the other hand, it also has the curved screen although with an important shadow that it continues to maintain alongside the previous model: Its cost, which is also expected to reach 800 euros.
Opportunity or failure?
La screen modification It is one of the keys to Samsung's new terminals, since it is currently the only firm that markets devices with curved panels. This advance can be somewhat risky due to several factors: On the one hand, it involves something new which users are not used to and already criticized as something of little use in the Galaxy S6 Edge +. At the same time, a larger terminal can also tire consumers, who demand large devices but up to a limit. Last but not least, the economic factor joins. A curved panel, the result of more complex engineering work than that responsible for creating flat screens, directly affects the price, elevating it and making it as an element that can hinder the success of this device.
Given these drawbacks, what advantages can this new generation of phablets offer? The most important, according to its developers, is to expand the user experience of the public, offering a greater interaction with the elements of the screen, the possibility of including more items in it due to the increase in its dimensions and, the most prominent: The one related to the reproduction of audiovisual content, the capture of images and games and which is reflected with characteristics such as, for example, greater clarity. Do you think that this could be a new step to create more balanced terminals between tablets and smartphones?
Enough to survive?
Despite the fact that the lines drawn by Samsung may set the course for the phablet sector to follow in the short term, there is a significant problem that can make the features offered by a new terminal insufficient to guarantee its good reception among users. . This fact is the saturation of the market and oversupply models, for which the firms themselves have part of the responsibility and which, together with time, can be one of the factors that can determine the success or failure of a device.
After knowing how Samsung intends to face the current situation that the tablet and smartphone sector is going through, do you think it has enough tools to face these circumstances or on the contrary, do you think that the advances that its new devices have, also are your Achilles heels? You have available more information related as comparisons of the latest models of the South Korean firm with others that are already on the market so that you can give your own opinion.