Google and its difficulties to reach the top

In recent years, Google has established itself as a giant. As we all know, in its day it emerged as the largest search engine on the Internet, but the firm did not stop there. With the passage of time, it became more and more present, acquiring portals such as YouTube and seeking a dominant position on the Internet with tools such as the Chrome browser. Later, he made the leap to physical devices.

In this turn of the firm's strategy towards its consolidation as a technological benchmark, it has encountered several obstacles, including not only competition with other older and more consolidated firms, but also significant manufacturing errors in some of its devices that have left Google's aspirations to mere expectations. Next, we will take a brief tour of the trajectory of this firm in the world of phablets and we will see how it tries to position itself to reach the top.

Nexus 6: A model with good intentions

In 2014, Google launched Nexus 6, first phablet in the strict sense of this firm and that promised to revolutionize the market for these devices. At first glance, it had some excellent assets for this, since it had a processor 2.7 Ghz Qualcomm Snapdragon, 4G connectivitya RAM high for the average of the phablets of 3GB and a screen with a resolution amazing of 2560 × 1440 pixels that launched this device towards the select club of the terminals of high end.

Lights and shadows of a groundbreaking model

However, nothing is perfect and the Nexus 6 it was halfway to success with significant limitations. First, we highlight the role of Motorola in the manufacture of the device, something highly questioned by users since in the process of creating the terminal, there have been important shortcomings such as a camera that, although it possesses 13 Mpx It is not quite up to the highest terminals and above all, the fact that external memories cannot be incorporated despite the fact that the Nexus 6 have two models quite powerful of 32 and 64 GB of storage.

On the other hand, its price is also a great limitation. The lower terminal is available for $649 y the highest by 699. At first glance, this may seem normal given the characteristics of the devices, however, its success was questioned given the existence of other smartphones in the series. Nexus with good benefits and a lot more affordable.

Nexus 6P: Google's big bet

After the launch of the Nexus 6, Google tried to consolidate itself as a benchmark within the high-end phablets with another terminal, the Nexus 6P. To do this, he tried to perfect and correct the errors he had with his previous product starting with the manufacturer. From Motorola went to Huawei, which, as we have seen, is surprising everyone with models such as the Mate 8 or the next jewel of the Chinese firm, the Honor 5X and that on the other hand, are presented as great competitors against the American firm.

Regarding benefits such as resolution, RAM or processor, the new model continued with the same parameters than its predecessor. However, they appeared new arrivals as a capacity of storage Up to 128 GBa bigger battery, 3450 mAh compared to the 3200 of the previous terminal, aluminum housing and the incorporation of Android 6.0 Marshmallow.

Giant with feet of clay

One of the most prominent drawbacks of the Nexus 6P is the large difficulty that you present for your reparación in case of breakdown. For one thing, attempting to disassemble the device may break the front glass display, as all the components are attached. On the other hand, the price is also an obstacle for many consumers. Despite being more cheap than its predecessor, and have a Approximate cost that oscillates between $499 32GB model and the 649 128GB terminal.

Google's circumstances

The seeker has arrived somewhat late to the race of the phablets and tablets despite the fact that it is launching high-performance models in both directions as Pixel C. However, it faces difficulties that we mentioned earlier as a high price compared to other very good models from the same firm, some important shortcomings in terms of design or performance and, above all, the continuous competition against other tech giants that also keep constantly innovating and launching models of all price ranges and features. However, with the new devices in the series Nexus, Google is aimed exclusively at the high end in what we can interpret as a concentration of all the firm's efforts to consolidate itself in this range by launching few but improved models capable of positioning itself well.

However, and as in everything, time will decide the success or failure of Google in its attempt to reach the top. Meanwhile, the famous search engine will continue to give a lot to talk about in the coming months. And you, do you think that with Nexus 6P, Google has overcome past mistakes and is ready to fight against the biggest ones, or do you think that this device will once again fall short of its expectations? You have at your disposal comparisons of this model with others such as the Xperia Z5 Premium so that you know which is the position of this terminal with respect to other high-end terminals.