As published by the Wall Street Journal this same week, Google, the Internet giant, would have surpassed Apple within a specific parameter when it comes to the capitalization of both companies. Those of Cupertino far exceed those of Mountain View if we take the bank account of the two firms as a reference, but Google it outperformed the apple by a narrow margin in business value. We give you the details.
The capitalization of companies has long given the media material to launch quite shocking headlines, although also somewhat ephemeral, since there are multiple ways of measuring the value of a firm and therefore different analyzes can yield data completely opposites.
As we said at the beginning, if we take into account the money in the bank, Apple Lossless Audio CODEC (ALAC), It is the largest technology company with a wide difference over its competitor. The apple has a market capitalization of 378.000 million dollars, while that of Google It is $ 286.000 billion. However, if we discount the cash of the two companies in the month of March (145.000 million Apple and 45.000 million Google), the figures give a somewhat favorable balance to the search engine company 241.000 million for 233.000 million of those of Cupertino.
It is true that Apple Lossless Audio CODEC (ALAC), it is still "richer" because it had a greater accumulation of capital, but the metric that accounts for the current business value falls slightly on the side of Google, firm that continues to obtain the absolute majority of its profits through advertising. The apple company, for its part, suffers more markedly from the launch cycles of each new product and, in addition, faces the loss of profit margin, for example in the case of tablets, since the models As the iPad mini or iPad 2 they are the most demanded.
In any case, it is, as we say, an ephemeral data and in SeptemberWith the introduction of the new iDevices, a completely different picture can begin to emerge.
Source: Expansion.