Apple had long been considered the most valuable brand on the planet and this was confirmed by the different studies carried out on the matter in recent years. Nevertheless the situation has turned upside down recently and the one that until now was satisfied with the second place in most of these rankings, Google, has come to be on the throne. Below we detail the circumstances of why this change has occurred.
The research company Millware Brown has revealed the result of its research on which are the most valuable brands. The document is extensive and detailed but the most outstanding can be extracted just by looking at the ranking, Google has on this occasion surpassed Apple that had been topping the list three consecutive years. A circumstance that should not like too much in Cupertino, since it is about your main competitor in the mobile sector, where iOS and Android remain the dominant operating systems.
"Google is carrying out more ambitious projects"
The change occurs after the signature of the bitten apple was devalued in one 20% remaining at 148 billion dollars and the enormous 40% growth of the big G that stands at 159 billion dollars. The reason for this situation was explained by the director of the company, Peter Walshe during an interview "Google is carrying out more ambitious projects, crossing existing borders". These would include advances in self-driving vehicles, loon project that aims to create a network of balloons located almost in space to provide Internet to remote areas of the planet or the commitment to health care that Larry Page himself reviewed in the letter to shareholders that was published a few days ago.
The technology sector also occupies the tthird and fourth place with IBM and Microsoft, which has risen three places thanks to a growth of 29%, surpassing both well-known companies such as McDonald and CocaCola. Closing the top 10 we find Amazon, but and Samsung? The South Korean manufacturer has often been included in the top spots in similar studies, but we have to go. until 29 to find it on this occasion, surpassed for example by the Asian giant Tencent (14) or Facebook, Mark Zuckerberg's social network which ranks at 21. To give us an idea, other Android manufacturers such as Sony also It falls quite low and HTC or LG do not appear.
Source: MillwardBown