The overwhelming success of WhatsApp is still a nuisance to the seeker's company, which seems unable to cope solely with its Hangouts, which would have led the company to consider new options, more specifically, to develop its own instant messaging service that does not require a Google account associated.
A new instant messaging service from Google
The news has come through the job offers of Google who, it seems, is looking for localization experts for a messaging app and engineers with experience in voice-to-text messaging. As they comment on the Internet, the destination of these new workers would be a new project that would already be in the testing phase in India and that would be nothing more than a new instant messaging service that, unlike Hangouts, no need to link to a Google account, but simply a phone number, Like WhatsApp.
According to the first information circulating about this new project of Google, their objective would not be for the time being to penetrate Western markets (the fiefdom still of WhatsApp, despite the efforts of competitors), but would initially focus on emerging markets, such as India itself. Of course, at the moment we do not have any official comment from GoogleBut if you go ahead, we have no doubt that we will discover new details in the near future.
Google is still looking to grow
As with all large companies, Google continues trying to conquer new territories and that of the instant messaging he is one of the few that seems to continue to resist him. We are not surprised, however, remembering that we recently learned that he is also trying to increase the presence of your different services and applications on devices with Android through agreements with manufacturers.