Facebook generated a lot of attention with its call to the press a couple of days ago, in which everyone interpreted it would be the presentation of their own smartphone. The option of releasing their own mobile operating system or even, as we suggested on this website, that the application for Android and iOS mobile devices be improved. In the end there was none of this and we are presented with an internal search service that will have a limited utility and merely attached to the social network itself. Clearly, Facebook's Graph Search has been a disappointment.
For more INRI, although Europeans must be used to it, the service will only be provided in United States English for the moment. At the moment it is in Beta phase and you have to request an invitation to try it, but this only happens on the Facebook website, that is, it will not transcend to mobile applications until everything is better established.
Especially in the section of applications for mobiles or tablets much more was expected, such as the optimization for iPad of the new Facebook Messenger application or the arrival of VoIP calls in which they said they were working. It would also just work if they made their application work more reliably on Android.
The sun does not seem to shine too brightly in what was and still is, we do not know by how much, the great social network. The disastrous management what has been done with Instagram is taking a terrible toll and there are already media that indicate that the fall in users is irrecoverable and it is said that it has lost half of its active users in a month.
To all this must be added the terribly healthy march of Twitter that continues to fulfill its main mission and acquires new skills that in no way distract from its appeal: rapid communication and discussion of hot topics.
As the other day we indicated when giving diffusion to the announcement made by FacebookThis 2012 is a rare year for the company in which it has gone from total expectation with the IPO to the feeling that an era is ending.