When Google and HTC announced the Nexus 9, many put their hands to their heads thinking that the price, which starts at 389 euros in the official store, was too high, almost on par with Apple iPads, and therefore, foreshadowed bad results. The reality, days after going on sale, is very different. The Taiwanese company has revealed that the demand is being much older than they had originally planned and have been practically forced to increase their production capacity.
In the end what I said will be true Dial Chad, the CEO of Emerging Devices at HTC, in a recent interview, when he declared that the reason why Google and themselves had decided to change the course of the previous Nexus tablets was that "there is demand in the market for a premium Android tablet." Time is taking care to agree with him, and that is that his partner Jack Tong, President of HTC North Asia, has publicly stated the difficulties that the company is having to guarantee the availability of the Nexus 9.
It was during the launch of the tablet in Taipei, where he revealed that the high demand has caught them "offside" to be much higher than they had anticipated. Obviously, those responsible have had to make urgent decisions, and the most immediate has been to increase your production capacity, dedicating more resources. Will try with this measure, keep up with orders. Surely Google will push their own to do so, as they rely on their new partner to keep the bar high.
Surely it has had a lot to do with this situation, the special offers that HTC itself has launched in recent days, with 50% discounts when purchasing the Nexus 9 in the United States. Although the promotion barely lasted 24 hours, it was the straw that broke the camel's back, getting to hang the "sold out" sign at the end of the day.
A tablet of your own
Tong has also spoken out about recent news about the launch of its own high-end tablet in 2015 and it does so in terms that leave the door open, but confirm nothing at all. Explain that the company sees the market for tablets oversaturated and declining, and therefore, the factors should be taken into account so that if it is launched, it is a successful product. He also talked about the size “7-inch tablets have been exterminated by phablets, if HTC produced a tablet, it would be bigger".
Vía: Phonearena