An increasing number of companies, especially the largest, carry out big annual events With which they not only make their results known to investors and shareholders, but also take the opportunity to launch their latest devices or give some clues about what the trend that they will follow in the future may be. Google or Microsoft are some of these examples to which, in recent years, others such as Huawei have joined after becoming one of the most established Asian firms worldwide. However, in events of this level, it is also possible to find a multitude of readings and clues about what the true situation of a company may be.
Those in Shenzhen have launched two new tablets with which they show their firm commitment to this format, but what could be its impact on the division of these devices? How can they affect the overall results of Chinese technology? Next, we will try to answer these questions and we will also investigate the latest results that have been released about the status of Huawei's accounts so that we can see if the brand is in good health or, however, has some ailments that may demonstrate that none of the actors in the sector is oblivious to the circumstances that may appear suddenly.
Doing numbers
The Chinese company works in various fields. Focusing on the terminals in the strict sense, the benefits of this division reached the 24.400 million euros approximately. This accounts for approximately 30% of the firm's total earnings. However, here we find again several nuances. The most important is the increase in profits, which has been the lowest since 2011. In terms of the number of devices sold, we find significant contrasts. Smartphones continue to account for the bulk of sales, with some 139 million terminals sold. Of these, about 10 million would correspond to one of the firm's crown jewels, the P9.
China, Huawei's refuge
As is logical, the Country of the Great Wall continues to be the main market for technology. Here approximately the 50% of all models, be tablets or smartphones, which the company produces. As we have mentioned on other occasions, factors such as the country's large middle class and the deployment of a 4G network that increasingly cover more territory, have been determining factors for its expansion. We must not forget that other of the axes on which Huawei acts and that was its base in the first years of life, were networks and telecommunications.
A circumstantial growth?
From Mobility zone, using the data offered by consultants such as IDC or GfK, it is shown that in the two supports that we have commented previously, there have been growths significant in 2016. In XNUMX smartphones, we can use two data that reflect its presence in some emerging countries that are currently becoming the target of a multitude of firms: In Malaysia, 25% of the devices bear the seal of those of Shenzhen, in Thailand, this figure is of the 10%.
In the case of tablets, we also find ourselves on a similar path, which means that, in 2016, Huawei sold approximately 10 million tablets. This is a double-digit increase over the 2015 figure. However, we must remember the nuances of this figure: Previous position almost residual and, launch of new models almost null.
The impact of the MediaPad family
We all know the current situation that the tablet format is going through. The launches are more leisurely and, although we are witnessing an offer in regard to convertibles that continues to increase, the truth is that the drip of new devices is much less than in the one that traditional formats experienced. In the last hours, more has been revealed about the new members of the saga MediaPad that, they would try to combine a strategy of reduced price with balanced benefits to approach both home users and professionals. Do you think these models could be decisive when it comes to maintaining that change of course for Huawei against its rivals in the larger formats?
And in Spain, what?
Our country has become one of the havens for many companies. In general, sales of both tablets and smartphones continue to hold, although at a slower pace than in other years. In the case of Shenzhen, the market share both here and elsewhere in Western Europe, it could reach the 20% in global terms. What elements do you think can influence me to get a higher or lower figure than the estimated?
As you have seen, again it is possible to find a multitude of aspects and conditions that demonstrate how volatile the consumer electronics sector can be and the fact that no firm, no matter how large, can try to change this behavior. In your opinion, what do you think is Huawei's position in both formats? Do you think it is experiencing a bubble or that there will be sustained growth that will end up affecting other companies? You have more related information available, such as how other tablets could affect their trajectory so that you can give your opinion.