Lately we have heard a lot of rumors about the possible launch by Apple Lossless Audio CODEC (ALAC), of a small tablet. But these rumors begin to take shape when both Bloomberg as The Wall Street Journal write articles about it, based on leaks, saying that “iPad mini”Will be presented before the end of the year.
Bloomberg points out that the origin of all this would come from Apple's intention not to discover any flank, since its competition, Google, Microsoft and Amazon, have already released smaller tablets and, more importantly, cheaper than iPad.
The US news agency extracts this information from two sources that it fully trusts but decides not to disclose. According to these, the device will measure between 7 and 8 inches diagonally. Also, your screen will not have the resolution as high as that of the new iPad. Everything seems to indicate that Apple will make the announcement in October.
In its report, Bloomberg includes the opinion of analyst Shaw Wu of Sterne Agee & Leach Inc. who estimates that the price will be very close to that of Google Nexus 7 y Kindle Fire from Amazon, about U.S. dollar 200. In his opinion, if Apple manages to reduce both the price Google and Amazon will find themselves in a very difficult situation to be competitive. And is that Apple, since it launched iPad, dominates this market covering 61% of it. Its competitors had hitherto attacked flanks that Apple had not covered, such as reduced size and price, this being the case of Google and Amazon, and continuity with the past, as is the case of Microsoft with all its classic software.
The Wall Street Journal collects the testimony of Suppliers of components Apple in Asia, even if you do not provide your name at the express wish of the sources. They filter that they have been ordered to prepare for mass produce a reduced-size tablet for Apple. In addition, they confirm the size they were targeting on Bloomberg. They also foresee that the launch of this device It will arrive soon. The Wall Street Journal points out that it already published articles in February reflecting the information they received that pointed out that Apple had a device of these characteristics in development and in the testing phase but that it had not decided whether to mass-produce it or not.
Another source in the New York newspaper reveals that for this project Apple will have a supply of touchscreens from the South Korean LG Display Co. and from the Taiwanese Au Optronics Co.
If all this is confirmed, it would be the first time that Apple has made the decision to compete with its adversaries in price. It is true that Kindle Fire, a 7-inch tablet, has taken away a juicy part of the tablet market and that perhaps it is making them react, knowing that other competitors are entering that side. Although, Steve Jobs never believed in small tablets. He was confident that the 9.7 inches that the first iPad imposed would be the standard. Until now he had been right but perhaps everything is changing.
Therefore, based on the congruence between both sources, we can say that it is very likely that before the end of the year, we will see a reduced-size Apple tablet, already known as iPad mini, and at a competitive price.