In-app purchases of tablet games will be a mine in the future

A study developed by Juniper Research estimates that for the year 2016 revenue from in-app purchases in tablet games will be of the order of 3.030 million. The forecast is based on changing trends in the monetization and offering of the securities in the main online stores of the main platforms. This will multiply by 10 the current income that represents 303 million. We tell you the fundamentals for this bet according to the criteria of the report itself.

First, the portable consoles are seeing how their classic users are moving to mobile phones and tablets for many reasons. Mobile devices are similar or smaller in size and therefore offer the same portability while saving on the purchase of a device. The quality of the games they offer has been matched and the variety in the game catalog is greater. What's more, these are cheaper and much easier to buy since the devices have better Internet connectivity, even over mobile networks.

Second, the arrival of the model freemium with in-app purchases in virtual currency se is generalizing. Selling a game for a starting price is getting harder and harder, and developers know it. Virtual currencies have an advantage over mini payments. You can buy a good amount of currency that you will only use in the game once and then use it as it suits you. The pain of paying and providing bank details is reduced for some.

Third, a growing sector within gaming is that of game titles like poker, other card games, bets and others. The interesting thing is that It is not played with real money but with chips that we can only use within the game and that to complete it can also be accompanied by in-app purchases that unlock modes and tools.

As a curious fact, it seems that Europeans will not have much responsibility in filling the coffers of developer companies and it will be Americans and Asians who make 86% of in-app purchases in 2016.

Source: Juniper Research