iPad Mini vs. New iPad: the enemy is at home

The stars of this fall will undoubtedly be the small tablets. Nexus 7 already has an official date of departure in our country, on September 3, and iPad Mini, although with a little more doubts, it is expected for 12 in Europe. The arrival of these two devices will unleash a huge battle to win the favor of users, but there will be another implicit dispute and it is the one that both devices will maintain in turn with the 10 '' tablets. Will iPad Mini be a threat for the new iPad?

To anyone who is thinking of buying a tablet we cannot help but advise that wait a few days before launching. Not only because of the news to come, but also because a great turnaround is expected in the market. These devices have so far been relatively expensive and exclusive. However, the companies that produce them are going to bet heavily on turning the tablet into an object accessible to everyone. This project has two mainstays, Nexus 7 and iPad Mini, although there are many other aspirants with very good looking, but what is being forged is the displacement of the larger 10 '' tablets by other smaller, cheaper devices and each time more powerful.

When Apple decides to prepare a iPad Mini, they are surely aware that this device is a potential threat to their flagship tablet, the conventional iPad. However, despite having sent negative messages against 7 '' devices, the company decides to manufacture a small tablet because they know that it is the unavoidable step to turn the product into a mass article. Apple could be destroying the market for its iPad at a stroke, a leading and clear article dominant of the sector, with something that in its day refused to manufacture. But, obviously, those from Cupertino prefer to threaten themselves than wait for others to do so, and it is that Nexus 7 and all those that come after are a real danger.

After all the company has a user base very faithful thanks mainly to two devices, iPhone and iPad, since since the first one was launched until today, Apple has increased its value from $ 10 trillion to $ 623 trillion in just eight years. iPad Mini will steal or will inherit (depending on how you look at it) that mainstream iPad consumer base.

But it is not only a question of price, iPad Mini can present a series of advantages over the iPad that Apple executives had already intuited a couple of years ago: the greater portability of the device will give it a utility plus, it can be used in more places, it will be more comfortable for reading books, playing games, listening to music in public places, etc., and at the same time, it will be large enough for comfortable touch operation. iPad Mini promises to be the midpoint between the different Apple gadgets and it remains to be seen if it can perform all the functions in the same or better way than the others together. That should be the purpose.