IPad mini presentation boosts Kindle Fire HD sales

The presentations of new devices from the big brands always tend to have an impact on the market, but not always in the expected way. The 199 euro model of Kindle Fire HD had a significant peak in sales the day after the presentation of the iPad Mini to the surprise of many. Amazon had released its financial balance for the last quarter and it was not good, but the presentation of the tablet of Apple Lossless Audio CODEC (ALAC), is proving to be a shock. We analyze the possible reasons.

All Things Digital recently reported that October 24 was the date in which it registered the highest number of sales of its tablet Kindle Fire HD of 7 inches and 16GB of storage, which may be its standard reference model, just a day after the presentation of the iPad mini. The first thing that comes to mind is that the 8-inch tablet of Apple Lossless Audio CODEC (ALAC), it disappointed potential consumers, who expected either a lower price (329 euros the most affordable version costs) or more advanced equipment.

However, we can also count on other possibilities, and that is that one day later, on the 25th, Kindle Fire reached the European countries In fact, many consumers were able to react to the growth of information in the media about the device. It is also possible that the presentation of the iPad Mini achieved that more people will be interested in tablets small and look for an alternative to Apple's offer among more affordable devices.

Be that as it may, Kindle Fire HD It sold three times the average amount of what it had been selling in the past weeks. AmazonIn addition, he was very pleased after the presentation of iPad mini and made public a comparison of certain technical data of his team and that of Apple: His tablet, they claim among other things, has a 30% better screen resolution than the iPad mini, a density of 30% larger pixels and it also costs approximately 130 euros less. Ourselves we compare both devices and they are right, although obviously there are also some details that they do not mention.