Apple was the company that put the first tablet (as we understand it today) on the market with its original iPad in 2010. Since then, this device has become a true icon of our time, despite the fact that the platform Android, in part due to the fact that most of the products that comprise it are more accessible, they will take away market dominance from iOS. The iPad Pro now tries to give a spin on the original concept, but it does not have it easy.
The tablet sales boom that we experienced from 2010 to 2014 has hit a severe slowdown, in part because its replacement cycle it is higher than in smartphones. At the same time, another type of terminal is beginning to grow, evidencing the fact that the tablet is a large format but needs to be equipped with tools that are truly capable of produce content and also dedicate themselves to the workplace. Windows 10 is the first system with a universal desire and Andromeda is presented as a promise from Google that responds to that same need: to combine mobile and desktop.
iPad Pro, a success? It's enough?
The announcements of the Surface in recent times they have tried to highlight the fact that simply adding a keyboard to a screen is not the optimal way to obtain a computer. We must be frank: iPad Pro's native keyboard isn't even as good as some from Logitech or Belkin. Missing a trackpad, a better system to choose the position in which we want to use the tablet (compared to the kickstand) and, above all, they are necessary more ports (many more) if Apple aspires to compete with the Surface. It is not an easy task and probably all these demands are not enough per se, but it is the minimum base.
If you choose to maintain a tablet product line and another notebook (to speak in more or less generic terms), all that we have said previously, in addition, you need integrate as discreetly as possible. Look around the design to achieve (and Apple we know it can do it) excellence. And no, it helps us to remove the port jack.
The great dilemma: keep iOS?
While Windows 10 y Andromeda They seek to integrate experiences, Apple does not seem to have anything similar to a hybrid platform in the oven and, by all accounts, it looks like the apple only aspires to develop iOS to match the Microsoft platform or what Google wants the combination of Android to be and Chrome OS. In fact, recently, in relation to the new touch BarApple officials have commented that they thought of making MacBooks with a touch screen, but did not see the point.
It may not be a bad choice at all, as long as the optimization work is right and allows developers to make perfect lightweight versions of heavy programs, which also requires talent. It will never be the same, but for a certain type of user, it may be just what you need: the device lighter possible with decent productive tools.
Advantages of the iPad Pro over Andromeda and Surface
Microsoft is the undeniable king of productivity. You have control over the most important office suite, experience like no other in the professional field and the Surface begins to be fashionable. On the other hand, Google has Android users, the most widespread system on the planet, both in tablets, for now, as in smartphones. Having everything on the same platform has undoubted advantages.
Apple will always have a plus over Google and Microsoft: your brand. The level of involvement of the loyal user of the company with the apple products is something that the other large companies in the market can only dream of. In addition, the iPad will remain the device favorite of the celebrities And that comes with priceless publicity, while minor (or even major) tablet manufacturers will continue to look to the look of each new iPad to emulate it. That is a convenient strategic advantage that, well managed, can be unbeatable.