You will agree that despite the many novelties of the iPhone 6 (and 6 Plus), the most outstanding, which has been talked about the most, is the screen size, which grows from 4 to 4,7 or 5,5 inches. A change that according to analysts was the most conducive to Apple capturing a good handful of Android users. The figures referring to the first 30 days of the terminal for sale say the opposite, and most buyers already owned an iPhone, the number of users coming from Android being less than that registered in previous years.
Consumer Intelligence Research Partners (CIRPs) they are responsible for a report that can be described as surprising at best. The data that we give you below comes from a survey carried out by this research firm that was dedicated to asking users who bought an iPhone 6 or iPhone 6 Plus if they previously had an iPhone or their previous terminal was Android. Although logically the data does not include the response of all buyers, it is significant when compared with those obtained last year with the iPhone 5s and iPhone 5c.
The table that we leave you below quickly reflects what we said in the headline. As you can see, of the consumers who bought an iPhone 5s or iPhone 5c, just over 60% had a previous iPhone model and even one 23% I changed it for one of the multiple Android alternatives. Almost one in four, a fairly high balance that would presumably be far exceeded in 2014. But you can see that this has not been the case, and more than 80% of buyers of an iPhone 6 or iPhone 6 Plus already had a smartphone with it. Cupertino signature stamp. Just 12% Until now it was part of the Google platform.
What happened?
It is difficult to explain, analysts envisioned a totally different scenario, with many more Android users making the leap attracted by a screen size closer to what they were used to. Taking these figures for granted, which always have nuances such as the period to which the study has been restricted or the number of respondents, we are going to try to read what happened.
First of all, it is clear that Apple's own users were crying out for a bigger iPhone, and many did not think twice. In an age where multimedia consumption is one of the usual practices, many demanded this change and those of Cupertino have given it to them. On the other hand, Android users have seen how many of the novelties highlighted by Apple in the presentation event and the following weeks, are characteristics that their terminals already have, and therefore, the main reason that could push them to change is the design or greater affinity with iOS, and $700 they are difficult to justify with these arguments.
What is your opinion?
Source: BusinessInsider