Lately in many international media and some Spanish media we see headlines that hint and even claim that Apple is done. The media are looking for striking phrases that head their news and that hunt the curiosity of seeing a giant of the reader fall. All of us who write have been able to fall into that at some time, but you have to look at the data more seriously. On this website just a few months ago we talked about the possibility that all the Android tablets together would sell more than the iPad. It seems that this has already happened, but it is only a piece of information and has nothing to do with the independent results of the Californian company.
The fact that Android is growing a lot Obviously it takes away some of Apple's attention, but although in the comparison the forces are equalizing, the sales of tablets and smartphones of the Cupertino company have not stopped increasing. Yes, the Kindle Fire and Nexus 7 have had very impressive sales results but they are not even close to those of the iPad mini or the joint sale of iPad 3 and 4.
The investment and financial analysts have been terribly alarmist when the company's shares have fallen, but precisely his tremendous and little thoughtful speech has a lot to do with those investment declines and stock falls. Let them tell us in Europe, what the so-called "experts" analysts and rating agencies have done with their perspectives on supposedly healthy businesses that later went bankrupt and with supposedly very dangerous sovereign debts that are holding the pull.
Another data that is given is that of the sales growth rates of the company's star products. When you have dominated the market in a product almost 100%, it is normal that your competitors, who also do things well, have quarterly sales growth figures that exceed yours. It would be more. Anyway, after all the growth of those rivals, iPad accounts for half of tablets which sold in the world. And furthermore, it occurs in a market that grew by 75% in 2012.
If we talk about smartphones, the dominance of the iPhone in developed countries is total. We do not have official sales figures for the fifth generation yet, but they are expected to be very good. In fact, there are already reports that suggest that the Cupertino smartphone would have regained its total supremacy in the US market with more than 50% of the share. However, as this article on the Internet reflects, the stock market is punishing Apple's actions.
Ultimately, we see how the rumor mill, the alleged expertise, and the outrageousness have more to do with the company's stock market results than with what consumers actually do in stores and think of the company.
IOS users are among the most active in browsing. Every very little time we receive a report confirming that the traffic generated by the iPad is incomparably higher to which Android tablets generate at the moment. We talk about a domain equivalent to 80% of the traffic. It is true that this data should be filtered by demographic criteria, being the Apple tablet most popular among older people who use less apps and more the browser, as well as contrast with other phenomena that may explain this leadership. However, it is undeniable that the brand has a loyal following who enjoy using their devices.
It really should be approached in a more positive way the growing rivalry that the different companies that embody Android, with Google and Samsung at the helm, represent towards Apple, while continuing to value what this company has contributed and will surely continue to contribute for years. They will surely come up with better and worse products, which will have to be analyzed coldly as journalists and as consumers of technology, but it is too early to bury them.
Apple sells more for very little, almost stagnates. Instead Samsung and Android grow. And if only in the USA it has about 50, in Germany Android has 71%, in China more than 90% in Spain 93%, in Japan 64%, in Korea more than 80% ……… .No apple has not died, only is dying slow ..