Figures from February of this year indicate that Apple is the company with the largest market share in the tablet sector with 36%, followed by Samsung, Asus, Amazon and Lenovo. Microsoft barely exceeds 2% globallyBut would long-term change be possible that would put you on the same level as the leaders, even above them? It certainly seems very complicated but there are some symptoms, focused on certain regions of the planet that say otherwise.
Today it seems unthinkable that Microsoft achieves something that not even Apple, the company that started this "boom" of tablets back in 2010 with the first iPad, has been able to achieve. In fact, it's more than a utopia with the figures that we currently handle. Those of Redmond however, continue to work aiming highAlthough the shot may be too short afterwards and the fall may be much more painful.
Dominance in key markets
Those of Redmond believe that in the long term they could give an important bite to the cake that right now is distributed mainly Apple and Samsung, grabbing half of the tablet industry in some key markets, from which to lay a foundation for growth. Japan is the clearest example, the president of Microsoft in the Japanese country, Yasuyuki Higuchi declared in a recent interview that they believe and will try to do so that they can monopolize 50% of the market for tablets in the Asian country.
It is true that there, things are much more feasible than in other parts of the world, they reach right now 30,1% of the quota and only in the first three months of the year, they have grown by 10,1% compared to the previous year: “We hope that more users will choose our products”. In addition, he gave some details that could be important for the growth of Microsoft tablets in the international market. The point is that many users continue to use Windows XP on their computers, and they will soon have to change computers, which could cause a PC sales reboundyes, but also increased demand for Windows tablets, with models like Surface Pro 3, the latest to hit the market, they intend to replace computers.
Too optimistic
The truth is that the situation in Japan is repeated in other markets that they consider key, where taking an important leap could be feasible - passing from 30 to 50% It is not easy at all. If they succeed, they could come by leaps and bounds closer to the current dominators, but even so, it seems an overly optimistic idea to even think about the possibility of taking on half the market, mainly because very influential areas like the United States, where the preferences are clearly different. The The tablet market is not that of the PCs of a few years ago, where they did clearly dominate, it is almost impossible for the situation to repeat itself a massive migration of users from PC to tablets began to take place.
Source: JapanTimes